Commercial Director

Position: Commercial Director Location: Staines, Surrey (with travel as required)Reports to: CEO

Overview:To develop and deliver a new Commercial Strategy, taking lead responsibility for the development of new sales opportunities, establishing new customer relationships across the conformity assessment sector, and capitalising on the growth of newly developed services and the expansion of existing customer relationships.

Key Responsibilities:

• Develop, implement, and manage the commercial strategy across marketing, sales, training, and advisory services to support the promotion of accreditation in the UK and globally.
• Focus on key customer growth areas, international development, and pricing policy.
• Set the strategic direction, plans, and objectives for the commercial team to ensure alignment and delivery of targets.
• Identify, secure, and improve market share penetration for current services and develop suitable go-to-market promotion and sales plans for new services.
• Define, develop, and embed a sales strategy, process, and function consistent with the company’s remit and broader strategy.
• Collaborate and support the broader marketing goals of EA/IAF/ILAC for the promotion of accreditation in the UK and globally.
• Direct and oversee the marketing function, structure, and processes to create an enhanced multi-channel marketing strategy focused on achieving maximum return on investment.
• Annually review the pricing policy.
• Support key stakeholder engagement activities and contribute to the stakeholder engagement plan developed and maintained by the External Affairs Team.
• Deliver and maintain a growth and delivery strategy for training and advisory services in the UK and internationally.
• Ensure strong customer service is maintained across sales, marketing, training, and advisory services.
• Work with the Executive and Senior Management Team to ensure strategies are supported and embedded in the business with a particular focus on quality, customer service, and pricing.

Line Management / Coordination with Senior Management:

• Create clear objectives and manage performance for the Sales, Marketing, Training, and Advisory Team members.
• Direct and oversee external commercial resources and suppliers (e.g., marketing agencies, external trainers, and advisory services consultants).
• Ensure that key internal stakeholders/senior managers are suitably equipped and briefed for dealing with commercial, training, and advisory opportunities.

Company Benefits & Package:

• Salary to be discussed 
• 25 days holidays plus bank holidays
• Auto enrolment pension
• Life assurance x3 salary
• Flexible benefits such as cycle to work scheme, season ticket loan, gym discount, study support (after 6 months)