Marketing and Events Manager

Marketing and Events Manager

Location: Hertfordshire - Travel required

Salary: £45,000 - £50,000

Reporting To: Marketing Director

Overview:

We are seeking a dynamic and experienced Marketing and Events Manager to lead the marketing and events strategy for a medium sized business. This role requires a hands-on professional with a proven track record in managing multiple social media accounts, Google AdWords campaigns, and new business initiatives. The ideal candidate will thrive in a fast-paced environment, balancing creative marketing campaigns with the logistical demands of planning and events across England.

Key Responsibilities:

Marketing Strategy and Execution:

• Develop, manage, and execute annual marketing calendars to align with business objectives.
• Plan, run, and optimize marketing campaigns across multiple channels, including social media.
• Oversee and manage multiple social media accounts, ensuring consistent branding, engagement, and growth.

Digital Marketing:

• Manage Google AdWords campaigns, including budget allocation, keyword optimization, and performance analysis.
• Track and analyze digital marketing metrics to assess effectiveness and inform decision-making.
• Oversee website management, ensuring content is up-to-date, user-friendly, and optimized for SEO.

Event Management:

• Plan, coordinate, and execute events, including venue selection, vendor negotiation, and logistics management. Arranging Guest tickets, travel and other requirements
• Collaborate with internal teams and external partners to ensure seamless event delivery.
• Travel to event locations and oversee on-site management and execution.

New Business Campaigns:

• Lead initiatives to identify and target new business opportunities through tailored marketing efforts.
• Build and nurture relationships with potential clients and partners to drive business growth.

Administrative and Analytical Support:

• Utilise Excel for budgeting, data analysis on existing business, and reporting on campaign/event performance.
• Prepare regular marketing and event performance reports for senior management.

Qualifications and Experience:

Education:

Bachelor's degree in Marketing, Business, Event Management, or a related field (or equivalent experience).

Experience:

• Minimum of 3 years of experience in marketing and event management.
• Proven expertise in managing social media accounts, Google AdWords, and digital marketing campaigns.
• Experience in planning and executing events, including large-scale and high-profile projects.

Skills:

• Proficiency in website management tools (e.g., WordPress, CMS platforms).
• Advanced Excel skills, including data analysis and reporting.
• Strong organizational skills, with the ability to manage multiple projects and deadlines.
• Excellent communication and interpersonal skills.
• Creative thinker with a keen eye for detail and the ability to translate ideas into actionable campaigns.
• Must be able to drive