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Job Title: Marketing Specialist
Location: Stockport
Working Hours: Mon - Fri 40 hours (Hybrid work)
Salary: Up to £30k
Are you a creative and driven marketing professional with a passion for digital design, content creation, and campaign management?
Join our client's team as a Marketing Specialist and help to elevate the brand's online presence while driving customer engagement and growth.
Key Responsibilities as a Marketing Specialist:
- Design, build, and maintain websites, ensuring they are always up to date and optimised for performance.
- The Marketing Specialist must create and manage content for websites, blogs, and social media platforms.
- Regularly check and improve SEO performance across all online channels.
- Set up and monitor Google Tag Manager for tracking user acquisition and behavior.
- Utilise Google Analytics to track website performance and implement necessary improvements.
- Manage Google AdWords campaigns to drive traffic and conversions.
- As a Marketing Specialist, you will design and develop the company's brand identity and all visual assets, including adverts, icons, and promotional materials.
- Regularly review and update internal and external documents to ensure consistency with the brand's voice.
- Maintain and update website content to reflect the latest products, promotions, and news.
- You will do research and generate leads to support sales efforts as a Marketing Specialist.
- Collaborate with the Sales Manager to analyse lead performance and improve acquisition strategies.
Skills & Experience for a Marketing Specialist:
- Proven experience in managing Google PPC campaigns and monitoring key performance indicators (KPIs).
- Strong background in website maintenance and content updates.
- Hands-on experience with social media promotion and creating marketing campaigns.
- Demonstrated ability to strategise and contribute to long-term marketing plans.
- A track record of developing and executing marketing campaigns that define and enhance a brand's voice.
- Excellent communication and organisational skills.
- Ability to manage multiple tasks and prioritise effectively in a fast-paced environment.
- Flexibility to adapt working hours and patterns to meet business needs.
Please contact Molly Emm at The Recruitment Group for more information.
