Head of Research & Insight

Head of Research & Insight

South Manchester

Up to £70,000 + car allowance + benefits

Forward Role is working with a well-established Financial Institution. The business is expanding the Marketing function as they go through a period of exciting transformation with Insights at the heart of all future activity.

This is an incredibly exciting opportunity for a passionate Insights specialist to lead research projects and deliver impactful insights to drive business strategy, whilst enhancing marketing insights and reporting.

Role & Responsibilities:

• Build an in-depth understanding of the clients and customer, along with the wider market insights – identifying trends, areas of opportunity and growth and utilise data to inform decision making and drive marketing strategy
• Implement processes to monitor and evaluate marketing effectiveness, and making recommendations for future improvements.
• Develop and manage the customer/client satisfaction programme – delivering results and insights to the business, whilst working with stakeholders to implement change.
• Through the use of insights, support the development of the commercial marketing plan – focusing on brand awareness, acquisition to supporting business growth.
• Provide excellent leadership to a small team, offering mentoring and support

The ideal candidate:

• A Senior Research & Insights Specialist with an understanding of marketing
• Ability to lead high performing teams
• Highly analytical and data driven
• Ability to unearth insights and use to implement improvements and drive change
• Utilise Insights to drive business decision making
• Working with internal data sources, along with primary research and utilizing third party data
• Experience working with senior stakeholders
• Ability to run large projects
• Be commercially minded and work strategically

If you are interested in this position, please get in touch with Sophie at Forward Role, or apply to this advert!

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.