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- Responsible for launching products to market and ensuring they are targeting specific consumers/needs and are communicated and positioned in a compelling way to make them stand out from the competition
- Responsible for evaluating what products are launched in the market and ensuring that creativeness, innovation, positioning and uniqueness are communicated in a consistent way across all content (packaging, presentations, content imagery etc)
- Responsible for future NPD roadmap planning through market research/consumer understanding
- Work closely with Head of Product Management & Category Director to achieve our
- Manage NPD launches for your category, ensuring NPI process is followed,
- Ownership & approval of all content for the category – press releases, e-commerce content, NPI briefs, packaging artwork, photography briefs, MD’s, social posts, ads, content carousels, presentations, etc.
- Track status and progress of all NPD content, communicating with e-comm team on a weekly basis, ensuring content is delivered in a timely manner prior to product launches
- Ensure all existing content is on-brand, up to date, etc., and work with marketing to update where necessary
- Manage licensed collections, working with Licensing Manager
- Marketing plans/campaigns (working with marketing) on a global basis – effective PR and social media strategy for the category
- Trade Shows – work as part of team to deliver successful shows
- Merchandising units – work with marketing/buying to create category relevant POS
- Provide support to the Category Buyer(s) and Director(s) to compile market research and competitor information in order to present competitor packs highlighting key issues with conclusions and recommended actions.
- There may also be foreign travel involved dependant on development within the role
- Previous work experience within a product based role
- Ideally experience within lifestyle rather than technology
- Demonstrable experience with the full product lifecycle through to launch
- Able to work well with global brand ambassadors and influencers
- Strong organisational skills and ability to meet strict deadlines.
- Capable of working under pressure
- Ability to use own initiative.
- Problem-solving, can-do approach
- Able to work to a high level of accuracy and attention to detail.
- Effective communicator through all platforms
- Excellent at multi-tasking and good team player.
- Self-motivated and dependable.
- High degree of confidentiality
- 33 days’ annual leave (including bank holidays)
- Free onsite parking
- Staff discount on all products
- Employee assistance programme
- Refer a friend scheme
- Exceptional training and development opportunities
- Eye care allowance
- Exclusive discounts across leisure activities
- Long service awards
- Annual bonus scheme
