Social Media Executive

Do you have a passion for social media and eye-catching content? Our client is seeking a creative Content /Social Media Executive to support their Events Marketing Manager in the execution of their 2025 Events Strategy.Based in Keele, the Charity are looking for an individual who will revel in a social, fast paced environment, and is excited by the opportunity to attend all company events, from the London Marathon to their international Butterfly Balls.Over the years, this Charity has held fundraising events, such as The Butterfly Ball, which has developed into highly successful and anticipated philanthropic events, featuring names such as Sir Elton John, Whitney Houston, Kylie Minogue and Sir Rod Stewart. Raising over £25million for the Charity, The Butterfly Balls have been, and continue to be, an integral part of the charity achieving their mission.2025 is a poignant year for them and their events calendar, as they will celebrate their 25th Anniversary as a charity. This poses an exciting time to join the team, as they embark on a period of growth and renew their approach to Events Marketing.Duties and Responsibilities:

Social Media Strategy

• Assist the Events Marketing Manager in the creation of the Social Media Strategy and take ownership of the delivery of the plan

Content Production

• Showcase your creative flair as you capture and produce content that is befitting of a premium, HNW audience.
• Be present through the full event journey to capture content, from attending site visits through to guests walking the Purple Carpet
• Oversee the production and editing of all content. They’re relaxed about how you prefer to approach the production and editing of content, but internally we have the use of Adobe, Premier Pro, Cap Cut and Canva
• Develop copy for the content produced that is on-brand, drives excitement and intrigue
• On an ad-hoc basis, you may be required to support with content for Mailers, Website and Blogs, however the role will predominantly focus on social content

Page & Community Management

• Nurture and develop the events social media channel to build awareness, enhance engagement and attract new audiences to the events
• Manage and maintain content calendars and schedules, working cross-functionally with both Events & Marketing teams for sign off
• Own the delivery of the content calendar, optimising the posting schedule to ensure the best engagement
• Take a proactive approach to community management, monitoring and responding to all comments and direct messages.

Reporting

• Provide regular reports on performance and overall marketing metrics to the wider marketing team, ensuring we continue to learn & adapt
• Conduct regular competitor and audience research and remain up-to-date with the latest social media trends and digital technologies

About the rewardsThe Charity is an Equal Opportunities Employer, and the full-time role Content / Social Media Executive is 37.5 hours per week and offers a host of superb benefits including:

• Competitive basic salary plus £1,000 pa performance related bonus  
• Flexible working patterns with the opportunity of home working
• Free on-site parking
• Holidays start at 27 days plus bank holidays increasing to 33 days with length of service
• Employee Assistance Programme
• Charity worker discounts
• Eligible for Blue Light discount card
• Life assurance after 1 years’ service
• Pension via salary sacrifice
• Recommend a friend scheme
• Support with CPD and training and development
• Award-winning purpose-built facilities in Keele, Staffordshire

Essential Criteria:

• A positive ‘can-do’ attitude, with the ability to manage priorities in parallel
• Comfortable working with a wide range of stakeholders, both internally and externally
• Excellent written and verbal communication skills
• A passion to help the Charity achieve their mission to change the world, so that disabled and autistic children have the choice, opportunity, dignity and understanding they deserve.

How to ApplyThis role is eligible for an Enhanced with barred lists Disclosure & Barring Service check.  eRecruitSmart is advertising the role of Content / Social Media Executive on behalf of the Hiring Company and to apply, you must reside in and have eligibility to work in the UK.   Please apply with your CV detailing full career and academic history of achievements with associated dates.  A full application form will be required prior to interview to comply with Safer Recruitment Practices. Thank you for your interest in this position.