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- Deliver marketing campaigns and events
- Event coordination of Annual Awards event, for 450+ guests, as a formal dinner - including liaison with various third parties (client sponsors, venues etc).
- Support the Senior Brand & PR Manager with the creation and execution of new campaigns and events, which help to achieve brand goals.
- Use market research to inform our client membership data and insight program, as well as enacting ad hoc insight needs and market research.
- Write content in line with SEO best practice and the wider brand strategy, supported by the Senior Brand Executive.
- Write press releases and feature stories and pitch to construction press and national media.
- Manage and enhance media lists, and create outreach plans.
- Internal communications - Act as a brand guardian across the business, ensuring we place the needs of the community first.
- Create social media campaigns to promote our campaigns that improve brand awareness and reputation
- Work alongside the wider team, to deliver best in class social media
- Use a CMS system, and Google Analytics to update and report upon website performance.
- Manage website development programmes working with external agency partners.
- Email marketing - grow the email marketing database, and improve open rates and engagement with email.
- Support the Senior Brand & PR Manager with introducing wider digital marketing initiatives and campaigns, designed to achieve brand goals.
- A strong understanding of the full marketing mix
- A strong understanding of social media platforms
- A strong understanding of how to grow brands both on and off line
- Experience of managing a brand
- Experience of increasing brand awareness using the entire marketing mix
- Experience of managing social media channels and overseeing the development of content
- Experience of conducting industry research
- Experience gained from within a marketing/brand role
- Experience of collating data to generate and present reports
- Experience of end-to-end campaign management
- Exceptional communication skills,, able to forge internal and external relationships
- Exceptional written skills, able to create compelling content
- Strong commercial awareness
- Skilled in working across multiple projects
- Strong organisational skills, able to prioritise tasks
