CRM & Email Marketing Executive

Are you an email marketing specialist with a passion for using data-driven strategies to optimise CRM performance and drive revenue growth? If so, this could be the perfect opportunity for you!

A fast-growing and ambitious online retailer are looking for their next hire in the digital team to contribute towards their strong YoY growth. With an ever-growing product range, glowing customer reviews and investment in a solid tech-stack, the CRM & Email Marketing Executive role offers the opportunity for you to play a pivotal role and progress your digital career. You will take ownership of email campaigns, customer segmentation, and influence CRM strategies to achieve revenue targets and drive brand engagement.

Working in a highly collaborative and growing team based in the Swindon Head office, this is a full-time, office-based role offering a salary of £30,000 - £35,000 per annum. With a strong focus on digital growth, this opportunity offers the chance to develop your skills in a fast-paced environment and contribute to the company success.

Key Responsibilities of the CRM & Email Marketing Executive:

• Develop and manage email marketing campaigns using Klayvio, ensuring engaging and effective customer communications.
• Implement segmentation strategies and customer intent workflows to drive retention and conversion.
• Align CRM activity with the trading calendar, delivering timely and relevant promotional campaigns.
• Analyse campaign performance, using data insights to optimise future strategies and improve ROI.
• Work closely with external CRM agency partners to enhance data reporting and workflow efficiencies.
• Support the wider marketing team by integrating email marketing with SEO initiatives and seasonal trends.

Skills & Experience:

• 2-3 years of experience in an email marketing or CRM role, ideally within eCommerce or retail.
• Strong understanding of customer segmentation, personalisation, and automation strategies.
• Experience using Klayvio or similar ESPs to build and optimise email campaigns.
• Analytical mindset with the ability to interpret data and apply insights to improve campaign performance.
• Comfortable working in a fast-paced environment with a trading-led approach to marketing.
• Exposure to SEO would be beneficial, with an interest in developing skills in this area.

How to Apply

If you're ready to take your email marketing expertise to the next level, we’d love to hear from you. Apply now or get in touch with Niche Recruitment for more details.