Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: TamworthHybrid working: 3 days in officeSalary: Up to £35,000

Company Overview:SF Recruitment are supporting an award winning finance business to recruit a Digital Marketing ExecutiveIt's an exciting time to join this business as an additional pair of capable and enthusiastic hands are needed to help support the increasing marketing workload. They are a small fledgling marketing team, looking for someone to join the business with a proven track record in working with all aspects of digital marketing activity, ideally in a service-oriented sector such as financial services or insurance. An individual who is not afraid to roll their sleeves up and get stuck in.

Key Responsibilities:

• Oversee the WordPress website and manage changes.
• Responsible for SEO, website health, and Google Analytics reporting.
• Assist in driving the introduction of a D2C offer through the website.
• Build and deliver digital marketing activity via the website, including SEO and PPC.
• Assist in the creation and execution of marketing campaigns.
• Support the management of marketing projects from inception to completion, including the online enquiry platform HUB.
• Conduct market research and analyse trends to identify new digital marketing opportunities.
• Collaborate with internal teams and external partners to enhance marketing activity.
• Manage and update the company’s website content.
• Monitor and report on the ROI effectiveness of digital marketing campaigns.
• Maintain a positive and encouraging attitude, demonstrating core values and behaviors.
• Adhere fully to the company handbook and policies.

Skills, Qualifications, Knowledge, and Experience Required:

• Previous experience in digital marketing (SEO, PPC, Paid Ads) which can be evidenced through results.
• Previous experience operating a Marketing CRM platform such as HubSpot, Dot Digital, or similar.
• Ability to perform under pressure in a fast-paced environment.
• Ability to learn quickly and gain an understanding of product knowledge and/or regulations.
• Strong stakeholder management and relationship-building skills with internal and external partners.
• High degree of accuracy in work.
• Effective communication skills, both written and verbal.
• Ability to deliver solutions, not problems.