The overall purpose of this role is to create, develop and implement demand generation strategies and marketing campaigns, which generate leads and deliver revenue for the Company in line with defined targets.
Key Responsibilities of a Marketing Communications Specialist
• Demand Generation
• Content and Communications
• Campaign Creation and Management
• Data and Analytics
• Finance, Forecasting and Reporting
Key Competencies of a Marketing Communications Specialist
Essential
• 5+ years' experience in B2B demand generation including experience with outbound marketing and inbound lead generation.
• Demonstrable success in driving sales pipeline growth and revenue through integrated campaigns.
• Proficiency in sales and marketing technologies - marketing automation, CRM, social media management, and analytical platforms.
• Demonstrable campaign success using ABM, event marketing, digital marketing, SEM, email marketing, and marketing automation.
• Highly adept at copywriting with ability to create engaging marketing content.
• Experience of collaborating with international vendors and teams.
• Strong analytical skills with ability to use data to inform decisions and strategy development.
• Degree in marketing or related field.
Desirable
• Good working knowledge of Google AdWords, GA4, Salesforce, Pardot, Canva, Asana, Adobe, Creative Suite.
• Knowledge of data analysis and visualization tools such as Tableau.
Benefits
• Private Medical Insurance
• Birthday Off
• Purchase up to an additional 5 days of holiday
• Employee Assistance Programme
• Aim to finish work at 2pm on Fridays
• We embrace hybrid working and, where it is operationally practicable
• Pension scheme via NEST.
Due to the large volume of applications we receive for each position we will only be able to respond to applications received with the relevant skills. Should you not hear from us within a week, unfortunately on this occasion your application has been unsuccessful.
March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. Please note that by applying for this vacancy you accept March Recruitment's Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.
Consultant: Donna Jackson
Back to searchDemand Generation Manager
March Personnel
Posted 4 hours ago, valid for 4 days
Teddington, Greater London TW11 0BX
£50,000 - £65,000 per annum
Full Time
Retirement Plan
Employee Assistance
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Sonic Summary
- The role of Marketing Communications Specialist focuses on creating and implementing demand generation strategies and marketing campaigns to generate leads and revenue for the company.
- Candidates must have over 5 years of experience in B2B demand generation, including expertise in outbound marketing and inbound lead generation.
- The position requires proficiency in sales and marketing technologies, and a proven track record in driving sales pipeline growth through integrated campaigns.
- The salary for this role is competitive, reflecting the candidate's experience and skills, although the specific amount is not disclosed.
- Benefits include private medical insurance, additional holiday purchase options, and a hybrid working model.
