- Lead the strategy and execution for market entry in one or more European territories, ensuring alignment with the company's global business objectives.
- Develop and implement marketing strategies from the ground up, focusing on adapting the brand to local markets.
- Drive performance marketing initiatives, utilising digital channels to maximise reach and customer engagement.
- Design and execute TV marketing campaigns to effectively build brand awareness and capture market attention.
- Proven experience in country management and/or marketing management roles, particularly in launching and establishing brands in new markets.
- Strong expertise in performance marketing, digital marketing, and TV advertising.
- Demonstrated ability to strategically plan and execute marketing campaigns tailored to local audiences.
- Excellent analytical and problem-solving skills with a results-oriented mindset.