Marketing Manager

Job Type: Full-time (Temp to Perm or Permanent)

We are seeking a Communications and Marketing Manager to drive growth and enhance our clients brand reputation through strategic marketing initiatives and effective communication strategies. This role is crucial in generating leads, attracting new members, retaining existing ones, and nurturing community engagement. As part of the senior leadership team, this position is pivotal in optimising communications and building brand recognition across various key pillars including Childcare, Junior Activities, Events, and Active Aging.

• Collaborate with Heads of Departments to promote our facilities and services efficiently and effectively.
• Support the Digital Engagement Lead, Sales, and IT on the communication and marketing aspects of ‘The Way’, with automated messaging to support the lead, prospect, member, guest, and ex-member journeys.
• Serve as a brand guardian, ensuring consistency and integrity of the brand across all communication channels and materials.
• Manage and collaborate with external agencies, consultants, and vendors as required.
• Cultivate positive relationships with local and regional media outlets, national industry press, influencers, and community partners to generate press coverage and enhance brand reputation.
• Coordinate community outreach initiatives, sponsorships, and partnerships to increase visibility and involvement in the local area.
• Create comprehensive promotional marketing plans to drive membership growth and increase brand awareness.
• Develop and execute tailored marketing campaigns to attract new members and retain existing ones, both externally and in-venue.
• Manage and maintain presence on social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Coordinate and execute promotional events, open days, and special promotions to attract new members and engage existing ones.

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or proven experience in digital marketing, website management, SEO, or a related role.
• Experience of line management responsibilities, and nurturing/developing small teams.
• Strong understanding of digital marketing strategies, techniques, and best practices.
• Proficiency in social media management platforms, website content management systems, and email marketing software.
• Excellent written and verbal communication skills, with the ability to create compelling digital content.
• Analytical mindset with the ability to interpret data, analyse performance metrics, and optimise digital initiatives.
• Creative thinker with the ability to develop innovative digital engagement strategies.
• Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
• Experience in managing third-party software and integrations.
• Exceptional attention to detail and strong influencing and interpersonal skills.

• Competitive annual salary with potential for an annual bonus.
• Opportunity to work in a dynamic, supportive, and inclusive environment.
• Engagement in a role that offers substantial impact and contribution to the community and growth.
• Professional development and growth opportunities.