Back to search
- Lead the Marketing team, driving the development of marketing strategy and overseeing the planning and execution of projects, including website design and development, CRM, and performance reporting.
- Collaborate with management teams to develop and present strategies to refresh the corporate identity, aligning the business focus with industry trends in process electrification and renewable technologies.
- Work closely with cross-functional teams (including Sales, Engineering, and R&D) to create and design engaging content for product launches and sales initiatives across both digital and traditional marketing channels.
- Conduct research on market trends, target audiences, competitors, customer feedback, and the end-to-end consumer journey.
- Define campaign goals, establish key performance indicators (KPIs), and regularly evaluate and report the performance of all digital marketing campaigns against targets.
- Oversee the copywriting of technical articles and white papers in collaboration with engineering teams, ensuring the production of high-quality content for both web and presentation use.
- Prepare monthly marketing reports, identifying areas for improvement and recommending strategic adjustments based on analysis of web traffic and search engine data.
- Brief team members on project objectives, monitor progress, and ensure projects are delivered on time and within scope.
- Identify and manage the resources required to support project demands, including internal staffing, budget, and external contractors.
- Manage content across all platforms, working with department heads to keep published materials up to date and accurate.
- Maintain and update all social media platforms and company websites with regular news and developments.
- International travel may be required.
- Strong organisational and planning skills.
- Experience in an engineering or manufacturing environment is beneficial.
- Proven experience managing creative and web development projects.
- Degree or equivalent industry experience.
- Experience in copywriting technical documents.
- Solid understanding of SEO and its application in marketing strategies.
- Management Teams: Reporting and presenting the ongoing management of projects and departmental activities.
- Sales: Collaborating with sales teams to understand market trends and support the creation of content, campaigns, and materials for communicating product information to customers.
- Research & Development: Partnering with R&D on creative content for campaigns and supporting sales efforts.
- Quality Control/Assurance: Ensuring accurate document control of technical information for digital and print content.
- IT: Coordinating with IT for technical support and platform management.
- Accounts: Supporting annual departmental budgeting and overhead planning.
- External Partners: Managing communication with subcontractors and suppliers.
- Company pension
- Early finish on Fridays
- Cycle to work scheme
- On-site parking
- Sick pay
- Complimentary tea, coffee, milk, and fresh fruit
