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Main Purpose of the Role:
? To plan & execute a rolling 12-month marketing plan, being accountable for the delivery of all activity within the plan. The main purpose of this plan is to generate new enquiries to our business from repeat and new clients.
The key objectives will be:
To increase brand awareness and new enquiries:
- by increasing enquiries / leads from our website and other digital and traditional marketing channels
- to work closely with our sales and product team, to deliver direct marketing to our existing clients through our customer lifecycle plan
You will work alongside their product teams and in-house design team, website and development team, the wider business and 3rd parties to deliver on these strategies.
Key Accountabilities:
Marketing opportunities with existing clients
- To oversee and champion the delivery of the customer lifecycle plan monthly.
- Deliver campaigns to re-engage with existing clients.
- To work with the wider team to ensure their data base is engaged with on a regular basis by segmenting data, tracking trends, and delivering targeted campaigns.
Websites key stake holder
- To champion content on their website and other channels by co-creating and delivering a content plan to include improving existing pages as well as creating new pages/blogs/testimonials or similar material written in an engaging sale focused tone.
Sales collateral
- To champion the creation of brochures and sales collateral to attract new clients and engage with the existing client list.
Customer reviews
- To develop a strategy, gather and publish customer reviews on our website and by using platforms such as Google reviews, Feefo or similar.
Reporting and Analytics
- Oversee and deliver monthly reports on our enquiry and booking data.
Events
- Organise and project manage any marketing events.
Minimum skills and experience required to be successful in application:
- Creating and delivering a target driven marketing plan
- Keen eye for design
- Brand Ambassador
- Excellent creative writing skills
- Excellent grammar skills
- Excellent commercial awareness
- Image selection, re-sizing and uploading
- Project management skills
Please be aware this advert will remain open until the vacancy has been filled. Interviews will take place throughout this period, therefore we encourage you to apply early to avoid disappointment.
Tate is acting as an Employment Business in relation to this vacancy.
Tate is committed to promoting equal opportunities. To ensure that every candidate has the best experience with us, we encourage you to let us know if there are any adjustments we can make during the application or interview process. Your comfort and accessibility are our priority, and we are here to support you every step of the way. Additionally, we value and respect your individuality, and we invite you to share your preferred pronouns in your application.
