Gleeson Recruitment Group are pleased to be working with a leading retailer to recruit for a Digital Marketing Executive on a permanent, full time basis.

Title: Digital Marketing Executive

Location: Walsall

Salary: Up to 28,000

Contract: Perm, full time, hyrbid in office 3 days per week

The Role

We are recruiting for a Digital Marketing Executive on behalf of a well-established UK retailer. This role will focus on managing and optimising digital content strategies, coordinating email marketing campaigns, and enhancing customer engagement across online platforms.

Responsibilities

Execute the online content strategy aligned with communication plans, using suitable channels to meet audience needs
Manage all aspects of email campaigns, including planning, segmentation, testing, and performance optimisation
Develop and maintain email marketing test plans, analyse results, and provide insights for continuous improvement
Track and evaluate email performance, offering recommendations based on customer trends and behaviours
Oversee website content to ensure it provides an optimised, user-friendly, and brand-consistent experience
Update the content management system (CMS) regularly for promotions, seasonal events, and ad hoc campaigns
Utilise CRM tools to identify and maximise online marketing opportunities
Manage and optimise mobile and digital display ad campaigns, with a focus on ROI and effective targeting
Lead SEO efforts for relevant content areas, updating regularly through SEO tracking tools
Ensure GDPR compliance across all data handling, including data transfer, hygiene, and opt-out management
Provide regular performance reports, delivering actionable insights to the business
Collaborate with in-house teams to develop engaging and brand-aligned creative content
Build strong relationships with internal and external stakeholders, fostering collaboration
Stay informed on digital trends to maintain competitive advantage and drive innovation
Work with digital team members to ensure consistency and relevance of online content
Support the Digital Marketing Manager to ensure all online channels align with the customer journey

Candidate Criteria

Strong analytical and numerical skills, with a data-driven approach to digital marketing
Excellent time management, planning, and organisational abilities
Knowledge of the retail or convenience sector beneficial
Proficiency in email marketing platforms, product catalogues, and CMS systems
Strong interpersonal skills for building relationships with internal and external stakeholders
Relevant degree or qualification in marketing (e.g., CIM or similar)
Background in digital marketing or e-communications within a commercial environment preferred
Experience in developing customer-focused, engaging online content
Skilled in utilising CRM systems for optimising digital marketing campaigns
Familiarity with SEO best practices and compliance with GDPR guidelines
Team player with a collaborative approach and adaptability to new digital platforms
Ability to understand the customer journey and digital channel roles
Experience in delivering concise reports to inform business decisions

Please apply for more information

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