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With a supportive and talented Head of Marketing at the helm, this Digital Marketing Executive position is perfect for a passionate and insight-driven Marketer who wants to become part of a close-knit team and drive digital activity.
What’s in it for you?
- Work hours: Monday to Friday, 8:30am to 5pm
- Salary: £25,000 - £28,000
- Up to 2 days hybrid working following probation
- Generous holiday scheme
- Pension scheme
- Life assurance
- Cycle to work scheme
- Wellbeing programme
- On-site parking
- Regular company events
- Development opportunities
Digital Marketing Executive Responsibilities:
- Work closely with the Head of Marketing to deliver and implement the digital marketing strategy, ensuring it aligns with the wider marketing plan
- Support in the development of digital campaigns to increase brand awareness and online traffic
- Produce SEO-rich and engaging copy to be used across all digital channels, including the website, social media sites, blogs, and case studies
- Take ownership of all email marketing activity which involves developing engaging and targeted emails to be sent through the CRM
- Manage the company's social media channels, which includes scheduling content using Hootsuite, developing captivating graphics using Adobe Creative Suite and Canva, and creating engaging copy
- Maintain the company website, ensuring it is regularly updated and working with an external developer to identify and implement structural changes
- Utilise Google Analytics and SEMrush to measure and report on digital marketing success, using these findings to improve and inform future campaigns and digital activity
- Collaborate with an external PR agency to develop press releases and increase brand awareness through positive media relations
- Use SEO and PPC to drive website and social media traffic, with the support of the Head of Marketing
- Undertake regular competitor activity to identify areas of improvement
- Monitor digital trends and insights to optimise online performance and inform content
Digital Marketing Executive Skills and Experience:
- Possesses broad marketing experience with a particular emphasis on digital marketing
- Demonstrates a strong understanding of digital marketing best practices and has experience in managing social media channels
- Strong content writing skills and an understanding of SEO
- Knowledge and experience of using paid ads would be advantageous
- Analytically minded and insight-driven, with expertise in using GA4, Google Tag Manager, and social and email analytics
- Proficient user of WordPress, Adobe Creative Suite, Canva, and MS Office
- Experienced working in collaboration with external agencies
- A degree in Marketing or English would be preferred but not essential
