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Digital Marketing Executive

Midas Recruitment
Posted 11 days ago, valid for 8 days
Location

Walsall, West Midlands WS9 0ET, England

Salary

£24,000 - £28,800 per annum

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Contract type

Full Time

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

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  • The Digital Marketing Executive position offers a salary range of £25,000 to £28,000 and requires candidates to have broad marketing experience with a focus on digital marketing.
  • The role involves supporting the Head of Marketing in implementing digital strategies, developing campaigns, and managing social media channels.
  • Candidates should possess strong content writing skills, a good understanding of SEO, and experience with tools like Google Analytics and Adobe Creative Suite.
  • The position allows for hybrid working of up to 2 days after probation and includes benefits such as a generous holiday scheme and development opportunities.
  • A degree in Marketing or English is preferred but not essential, and the ideal candidate should be analytically minded and insight-driven.

With a supportive and talented Head of Marketing at the helm, this Digital Marketing Executive position is perfect for a passionate and insight-driven Marketer who wants to become part of a close-knit team and drive digital activity.

What’s in it for you?

  • Work hours: Monday to Friday, 8:30am to 5pm
  • Salary: £25,000 - £28,000
  • Up to 2 days hybrid working following probation
  • Generous holiday scheme
  • Pension scheme
  • Life assurance
  • Cycle to work scheme
  • Wellbeing programme
  • On-site parking
  • Regular company events
  • Development opportunities

Digital Marketing Executive Responsibilities:

  • Work closely with the Head of Marketing to deliver and implement the digital marketing strategy, ensuring it aligns with the wider marketing plan
  • Support in the development of digital campaigns to increase brand awareness and online traffic
  • Produce SEO-rich and engaging copy to be used across all digital channels, including the website, social media sites, blogs, and case studies
  • Take ownership of all email marketing activity which involves developing engaging and targeted emails to be sent through the CRM
  • Manage the company's social media channels, which includes scheduling content using Hootsuite, developing captivating graphics using Adobe Creative Suite and Canva, and creating engaging copy
  • Maintain the company website, ensuring it is regularly updated and working with an external developer to identify and implement structural changes
  • Utilise Google Analytics and SEMrush to measure and report on digital marketing success, using these findings to improve and inform future campaigns and digital activity
  • Collaborate with an external PR agency to develop press releases and increase brand awareness through positive media relations
  • Use SEO and PPC to drive website and social media traffic, with the support of the Head of Marketing
  • Undertake regular competitor activity to identify areas of improvement
  • Monitor digital trends and insights to optimise online performance and inform content

Digital Marketing Executive Skills and Experience:

  • Possesses broad marketing experience with a particular emphasis on digital marketing
  • Demonstrates a strong understanding of digital marketing best practices and has experience in managing social media channels
  • Strong content writing skills and an understanding of SEO
  • Knowledge and experience of using paid ads would be advantageous
  • Analytically minded and insight-driven, with expertise in using GA4, Google Tag Manager, and social and email analytics
  • Proficient user of WordPress, Adobe Creative Suite, Canva, and MS Office
  • Experienced working in collaboration with external agencies
  • A degree in Marketing or English would be preferred but not essential

Apply now in a few quick clicks

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.