Back to search
Gleeson Recruitment Group are pleased to be partnering with a well known retailer, based in the West Midlands to recruit for a Marketing Executive on a full time, permanent basis.
Title: Marketing Insight Analyst
Location: West Midlands
Salary: up to 40,000 (DOE)
Contract: Full time, Permanent, Hybrid in office 3 days a week
Start date: ASAP
The Role
We are recruiting for a Marketing Insight Analyst on behalf of a leading retail organisation. This full-time, permanent position is based in Walsall and offers a competitive salary with an excellent benefits package.
As a Marketing Insight Analyst, you will play a key role in providing actionable insights into customer behaviours, market trends, and marketing strategies. Your expertise will directly support data-driven decision-making and influence the organisation's future direction.
Responsibilities
- Deliver impactful insights to drive data-based decision-making across marketing and business strategies.
- Analyse and identify trends, risks, and opportunities using various data sources to inform key marketing initiatives.
- Embed customer insights into category development, pricing strategies, and promotional planning.
- Collaborate with teams to ensure alignment and effective communication of insights to support marketing activities.
- Support category reviews and contribute to marketing strategies with actionable data.
- Provide continuous insights to enhance marketing campaigns and customer communications.
- Lead specific insight projects, including primary research and data analytics, to deliver business impact.
- Develop tools and processes to improve access to insights across departments.
- Present data insights in a clear and engaging way, providing actionable recommendations for stakeholders.
Candidate Criteria
- Strong analytical skills with the ability to interpret data and translate it into meaningful insights.
- Excellent written, visual, and verbal communication skills, with the ability to present complex information clearly.
- Proven ability to influence and collaborate with senior stakeholders.
- Strong organisational and problem-solving skills, with a commercially focused approach.
- Advanced Excel skills and attention to detail.
- Positive, proactive mindset with a passion for delivering customer-focused results.
- Degree or equivalent qualifications, with relevant experience in marketing, retail, or FMCG sectors.
- Familiarity with data tools and sources such as Nielsen, Kantar, EPOS, and web analytics.
Please apply for more information
GleeMD
At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.
By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.
