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My client, a market leader B2B business based in Warrington is looking to recruit an experienced Part Time Digital Marketing Manager to work alongside the Sales Director in promoting their product range online and offline. This role is hybrid, preferably 1 day in the office with the team.
Key Responsibilities:
- Managing third party agency relationship with SEO and Paid Ads
- Support the implementation of a new CRM system to support email campaigns, to increase customer awareness
- Create compelling online content across social media channels, paid ads, and email campaigns to drive customer engagement
- Monitor campaign performance, compile reports, and make data-driven recommendations for optimisation.
- Attend one main trade event mainly in London, compiling marketing literature and customer engagement initiatives
- Ensure brand messaging is consistent across all channels and aligns with product value propositions
- Support sales teams with case studies/testimonials, and marketing collateral to drive conversions
- Implement strategies for SEO/SEM, paid ads, content marketing, and lead nurturing to grow and retain the customer base
- Develop and deliver product-related communications for internal teams to ensure alignment within the business
- Lead generation – regular email campaigns, updating customer database looking at ROI, making recommendations
Skills Required:
- Must have minimum 2 years + digital marketing experience
- Experience of working in a similar marketing/digital role, preferably within a B2B environment
- Possess some offline marketing experience
- Experience of working with Third party agencies
- Ability to plan and execute email campaigns across multiple online channels
- Good content writing skills
- An understanding of market trends, customer insights, and competitive analysis
- Excellent written and verbal communication with a keen eye for detail
- A good team player who thrives in a fast-paced environment
Company Benefits:
Salary up to £30k – depending on experience
20 hours per week, flexible on days & times
Hybrid working, preferably 1 day in office
25 days holiday pro rata, plus bank holidays
Car park
Laptop/mobile
Pension
