- Web Funnel Analysis: Evaluate performance at every stage of the ecommerce funnel, identify risks/opportunities, and forecast value impacts.
- Merchandising Analysis: Analyse key content and merchandising spots, identify trends, and recommend strategies for personalisation and performance improvements.
- Behaviour Analysis: Assess user interactions, including search and filtering behaviors, to understand intent and pinpoint optimisation opportunities.
- SEO Analysis: Review and report on rankings, identify technical SEO improvements, and discover opportunities for growth in search traffic.
- Optimisation and Experimentation: Design, coordinate, and measure experiments to enhance conversion rates and user experience.
- User Research: Leverage surveys, session recordings, and user feedback to develop actionable personas and inform merchandising, marketing, and product strategies.
- Proficiency in Google Analytics (especially GA4) with a strong focus on behavior analysis.
- Hands-on experience with BigQuery and SQL is highly desirable.
- Strong understanding of tagging and tracking, including Google Tag Manager (server-side GTM experience is a bonus).
- Familiarity with SEO analysis tools and techniques.
- Experience with Conversion Rate Optimisation (CRO) processes and tools.
- Skills in configuring and analysing surveys, heatmaps, and session recordings.
- Is inquisitive and driven to learn and grow.
- Has experience in ecommerce and a results-oriented mindset.
- Is comfortable challenging the status quo and thrives in collaborative environments.
- Understands how analysis drives data-led decision-making.
- (Bonus) Has a personal or professional interest in the gaming or tech space.
- Google Analytics 4
- SQL and Google BigQuery
- Google Tag Manager (including server-side)
- PowerBI
- Symplify (CRO)
- SE Ranking (SEO)
- Google Search Console
- Microsoft Clarity (session recordings)
- SpeedCurve (site performance)