CRM Manager

Nigel Wright Group

Posted a day ago, valid for a month

Washington, Tyne and Wear NE38 7AB, England

£48,000 - £57,600 per annum

Full Time

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Sonic Summary

Our client is a renowned international lifestyle fashion brand seeking a CRM Manager.
The role requires management experience in a CRM environment and a passion for data-driven strategies.
Candidates should have experience with email vendor platforms and a strong understanding of customer retention strategies.
The position offers a competitive salary, though the exact figure is not specified.
A minimum of several years of relevant experience is required to effectively oversee and drive CRM initiatives.

Our clientOur client is a renowned lifestyle fashion brand who are recognised internationally. The roleAlways thinking data first, our CRM Manager will help to drive, develop and deliver a customer centric strategy across CRM. This will be done though leveraging insights, technologies and best practise. Responsibilities• Oversee a team of executives to plan and execute compelling communications across email, push & future SMS channels.• Manage complex campaign delivery through team prioritisation and planning.• Measure performance of the CRM channels, providing performance insight on a weekly basis.• Leverage insights and data to identify new opportunities for customer communications across personalisation and segmentation.• Create business cases to size new potential candidates, get buy-in across key stakeholders and write requirements to brief technical teams on business needs.• Manage the ongoing team road map & calendar• Be the key voice of CRM in the business and ensure the team is skilled and knowledgeable within the field.About you• Management experience of driving performance in a CRM environment.• Experience working with an email vendor platform of segmentation and targeting.• Understanding of customer retention and loyalty strategies• Highly organised, with a high level of attention to detail.• A passion for data, and an understanding of how data can be exploited to drive competitive advantage.• Excellent communication/presentation skills, and the ability to convert and communicate data to a wide range of audiences.

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