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- Content Creation & Channel Management - Develop engaging content, including videos, graphics, blogs, and digital ads, across social media, email marketing, and websites to keep the brand top-of-mind.
- Campaign Performance Monitoring - Track and report on campaign performance using Google Analytics, email tracking, and website data to uncover insights, prospects, and strategy improvements.
- Internal Communications - Lead internal communication initiatives by creating and distributing videos, newsletters, signage, and materials to enhance staff engagement and reinforce company values.
- Event Management Support - Coordinate and support various events such as customer days, exhibitions, and prospect meetings, ensuring seamless planning and impactful execution.
- Website Management - Oversee multiple websites using a CMS, maintaining content, and providing monthly performance reports for installer partners.
- Asset Library Control - Maintain organised control over photo, brochure, and video libraries, ensuring accuracy and version control across all marketing touchpoints.
- CRM Maintenance & Marketing Support - Keep the customer CRM up-to-date for precise marketing communications and lead-generation efforts.
- Artworking for Marketing Assets - Design and produce marketing materials, print assets, and videos for both the brand and customer use, ensuring brand consistency.
- General Administration - Manage brochure stock, coordinate information packs for prospects, and onboard new customer accounts with customised packs.
- SEO & Analytics Skills - Proven experience in SEO setup and management, with strong analytics and reporting abilities.
- Social Media Savvy - Experience managing business social channels to boost engagement and enhance brand presence.
- Communication & Collaboration Skills - Excellent written, verbal, and interpersonal skills for effective teamwork and content delivery.
- Creative & Design Skills - An eye for design and visual detail with creativity in creating content that captivates and informs.
- Digital Marketing Acumen - Knowledge of the latest digital marketing trends and best practices, with a knack for identifying impactful improvements.
- Qualifications: Degree or IDM/CIM certification in Marketing.
- Creative Software: Proficiency in Adobe InDesign, Illustrator, and Photoshop.
- Writing Skills: Experience in creating digital content, such as blogs and technical articles.
- CMS Knowledge: Familiarity with content management systems.
- Design Interest: Passion for developing visually compelling marketing content.
