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Head of Digital Marketing

SF Recruitment
Posted 3 days ago, valid for 14 days
Location

West Bromwich, West Midlands B70 7AB, England

Salary

£50,000 - £60,000 per annum

Contract type

Full Time

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Sonic Summary

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  • The Head of Digital Marketing position is located in West Bromwich and offers a salary range of £50,000-£60,000.
  • The role requires a minimum of 8 years of experience in e-commerce and digital marketing, including at least 3 years in a leadership position.
  • Key responsibilities include crafting and implementing an e-commerce strategy, enhancing the digital customer experience, and managing product catalogues.
  • Candidates should possess hands-on experience with Magento and WordPress, along with proficiency in analytics platforms like Google Analytics.
  • The ideal candidate will demonstrate strong leadership skills, strategic thinking, and a customer-centric approach to drive online sales growth.

Head of Digital Marketing


Location: West Bromwich - On-site role

Salary: £50,000-£60,000


Overview: Join a rapidly expanding marketing team as the Head of Digital Marketing. In this role, you'll drive the strategy, growth, and operational execution of this companies online sales channels. Your mission is to develop, execute, and optimise our e-commerce strategy, ensuring a seamless, customer-focused experience that aligns with business objectives and boosts revenue.

Responsibilities:

  • Craft and implement a comprehensive e-commerce strategy to achieve revenue targets.
  • Analyse market trends, customer needs, and competitor activities to refine our strategy.
  • Enhance the digital customer experience, focusing on UX, content strategy, and personalisation.
  • Manage product catalogues, optimise existing offerings, and introduce new products/categories.
  • Drive organic traffic through effective SEO and content initiatives.
  • Oversee the Magento2 platform, ensuring top-notch functionality, user experience, and security.
  • Evaluate and integrate new technologies to streamline e-commerce processes (e.g., AI, personalisation tools).
  • Manage WordPress-based websites.
  • Lead and nurture a high-performing e-commerce team, aligning their efforts with business goals.
  • Foster a collaborative and innovative team culture.
  • Partner with Country Marketing Managers to execute digital marketing strategies (SEO, SEM, social media, email campaigns, paid media).
  • Work with the sales team to position our products competitively.
  • Collaborate with purchasing and operations on product availability, lead times, and pricing.
  • Ensure seamless post-purchase experiences and customer satisfaction with the customer service team.
  • Utilise analytics tools (Google Analytics, PowerBI) to monitor and enhance e-commerce performance.
  • Provide insights to improve the customer journey and boost engagement and sales.
  • CRM and Email Marketing:
  • Collaborate with sales and technical teams on Salesforce for data capture and re-marketing.
  • Design and execute email campaigns to re-engage customers and promote our capabilities.


Requirements:

  • 8+ years in e-commerce and digital marketing, with 3+ years in a leadership role.
  • Hands-on experience with Magento and WordPress.
  • Proficiency in analytics platforms (GA4, console, Bing, merchant centers).
  • Proven success in managing and scaling e-commerce operations.
  • Strong data analytics skills.


Desirable:

  • Knowledge of Adobe suite.
  • Experience with Salesforce (Marketing Cloud).
  • Agile team management (JIRA/Trello).
  • Familiarity with e-commerce financials and budgeting.
  • Experience with large product portfolios.
  • B2B e-commerce experience.


Key Competencies:

  • Leadership and People Management
  • Strategic Thinking and Planning
  • Analytical and Data-Driven
  • E-Commerce Technology and Platform Management
  • Strong Communication and Collaboration Skills
  • Customer-Centric Approach

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