Johnson Care Ltd, is seeking a dynamic and results-oriented Sales & Marketing Coordinator.
Position Overview: As a Sales & Marketing Coordinator, you will play a pivotal role in the team, responsible for driving occupancy and revenue growth. Your role will involve crafting and implementing innovative sales and marketing strategies, collaborating with local communities, and ensuring a seamless transition for residents and their families.
Digital Marketing:
- Develop and deliver a digital marketing strategy
- Manage our organic digital presence (SEO, etc)
- Manage our paid-for digital marketing channels (pay-per-click - Google and Meta) by managing the budget assigned
- Update website when needed
- Plan and lead special projects
- Lead on email marketing (newsletters etc.)
- Act as lead for enquiry management and CRM
- Manage contractors and key relationships
- Collaborate, evaluate and report to drive results (return on investment ROI, monthly enquiries report)
- Monitoring individual homes social media accounts as well as running the company’s social media accounts (Facebook & LinkedIn)
Traditional Marketing
- Generate interest and leads through effective marketing and comms strategies
- Manage effective campaigns from start to end
- Manage content and assets
- Production of designs using Canva
- Oversee the placement and production of traditional marketing materials, including print and Out of Home (OOH) advertising
- Support engagement with internal teams, residents, families, and external partners
- Monitor and evaluate the performance of campaigns and marketing tactics, providing insights and recommendations for improvement
- Relationship management with key contacts
- Identifying new sales and marketing opportunities
- Co-ordination of all sales events and exhibitions
- Managing the customer's experience from enquiry to move-in
- Administration and collation of information from customers
Sales
- Enquiry handling and sales training for senior management in multiple homes
- Converting enquiries into admissions.
- Monitoring all the home enquiries and liaise with home managers regarding the progress.
- Negotiating costs with private enquiries and making decisions appropriate for the company.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in sales and marketing within the healthcare or senior living industry.
- Strong interpersonal and communication skills, with the ability to connect with diverse audiences.
- Ability to work independently and collaboratively in a fast-paced environment.
Location: Essex, United Kingdom
Benefits:
- Competitive salary with commission and bonus opportunities.
- Professional development opportunities.