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Job Description
Position Summary:
The Marketing Executive supports the development and execution of marketing strategies to enhance the visibility, reputation, and sales performance of a beauty brand. Working across a brand portfolio, this role spans the UK, Europe, and other EMEA markets. The Marketing Executive collaborates with cross-functional teams to deliver innovative and consumer-centric campaigns that align with the brand's vision and objectives.
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Key Responsibilities
1. Brand Management
- Collaborate with the Senior Marketing Executive to develop strategic marketing plans aligned with business objectives and growth targets.
- Plan and implement multi-channel marketing campaigns, including digital, social media, influencer, print, and retail activations.
- Develop and schedule content for social media platforms, ensuring alignment with the brand’s tone and aesthetics.
- Manage influencer and UGC (user-generated content) marketing programmes, building partnerships to amplify brand reach and engagement.
- Support PR initiatives, including press releases, media relations, and event planning.
- Ensure consistent branding and messaging across all touchpoints.
- Liaise with HQ brand teams and external agencies to produce high-quality marketing materials.
- Monitor and share market trends, competitor activities, and consumer preferences in the UK and EMEA beauty sectors with the cross-functional team.
- Provide data-driven recommendations to enhance marketing strategies.
2. Product & Trade marketing
- Plan and execute product launches, promotions, and seasonal campaigns, ensuring alignment with trade marketing strategies.
- Monitor inventory levels and collaborate with supply chain teams to meet promotional and campaign requirements.
- Develop and implement trade marketing initiatives, including retail promotions, merchandising, and point-of-sale (POS) displays, to drive sales and enhance brand presence in stores.
- Provide tools and resources for retail teams, such as product information packs, training materials, display guides, and in-store activation kits.
- Collaborate with sales teams and retail partners to align marketing activities with business goals and optimise results.
- Analyse the performance of product and trade marketing activities, offering data-driven recommendations for continuous improvement.
3. Digital & E-commerce Support
- Manage website updates, including product pages, promotions, and SEO optimisation.
- Track and analyse website traffic, social media engagement, and campaign performance.
- Collaborate with the e-commerce team to optimise product listings and drive conversions.
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Key Skills & Qualifications
- Experience: 2-3 years in marketing, preferably in beauty, lifestyle, or FMCG sectors.
- Demonstrated ability to interpret complex data and translate insights into actionable strategies.
- Strong understanding of the UK and European beauty markets and consumer trends.
- Proficiency in digital marketing platforms (e.g., Meta, Google Ads) and data analysis tools.
- Experience in influencer marketing and utilising user-generated content (UGC) to boost engagement.
- Knowledge of e-commerce platforms like Shopify or Amazon and SEO best practices is a plus.
- Excellent project management and organisational skills to manage multiple priorities in a fast-paced environment.
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Personal Attributes
- Strategic thinker with a data-driven approach to problem-solving.
- Highly organised, detail-oriented, and results-driven.
- Strong communication and interpersonal skills to collaborate effectively across teams.
- Passion for beauty, consumer trends, and innovation in a dynamic industry.
- Adaptable, proactive, and eager to learn and innovate.
