Marketing Executive

Marketing Executive

Willenhall (Office Based)

£28,000 to £30,000 Basic Salary Plus Bens & Career Development

Monday - Thursday: 8:30 - 17:00. Friday: 8:30 - 16-00

Our client is looking for a marketing execuitve to help build, implement and optimise marketing channels for their various brands and projects. This will be an incredible opportunity to continue your career within a fast paced, entrepreneurial organisation that is expanding and diversifying its business.

Responsibilites

• Responsible for the creation and execution of a social media content schedule with relevant and diverse content, focused on, but not limited to Instagram, Pinterest, and LinkedIn.
• Monitor all social media accounts, engaging with followers, and reporting on analytics.
• Creating and distributing regular email marketing campaigns via Mailchimp or Klaviyo.
• Identifying and writing news stories and blog postsfor the website in regard to news, industry trends and current and interesting topics for our target audience.
• Advise on and produce graphic design collateral.
• Regularly updating the website with new product launches, correcting any errors and ensuring the homepage is always up to date.
• Identifying ways in which the content and website usability can be improved. Assisting customers with assets for their websites, ensuring all pages adhere to the brand-guidelines and online policy.
• Creation of marketing materials including digital brochures, printed flyers and sales presentations where needed.
• Working with the Marketing Manager in order to project manage trade exhibitions, including ordering literature, organising samples, along with other marketing support. Liaising with third party agencies.
• Work alongside the Marketing Manager to ensure all internal and external branding remains consistent and aligns with the brand-guidelines.Proof-reading copy and obtaining approval of all marketing materials.
• Reviewing the competitor landscape and industry developments and trends to provide insights and identify opportunities.

Key skills to be successful in this role are;

• Previous experience in a similar marketing role.
• Previous experience of producing content for social media, blogs and marketing emails.
• Ability to spot trends in data and identify opportunities to improve performance.
• Experience in producing and presenting digital marketing reports to summarise key learnings and insight.
• Strong copywriting skills with the ability to tailor to different audiences.
• Ability to think outside of the box for creative solutions and solve problems.
• Creative skills and good attention to detail.
• Fast paced output and the ability to manage multiple projects simultaneously.
• Highly motivated and a can-do attitude.