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Location:This role offers hybrid working from our Support Office in Handforth (Cheshire), meaning youll work two days in the office, depending on business need.
Contract:6 Month FTC
Reporting into the Supplier Partnership Manager, the Marketing Specialist - Supplier Partnerships,is responsible for negotiating and planning annual supplier marketing plans across all Pets at Home channels. Striving for continuous improvement of supplier marketing plans, this role utilises data and insights to identify marketing opportunities, define target audiences and interpret activity results. This role creates strong alignment across Marketing, Trade Planning, and Price & Promotion teams to ensure that supplier income helps inform our planning activities and where possible is aligned to Pets at Home priorities and areas of focus. This role also supports in developing new processes, creative concepts, and opportunities for incremental supplier investment.
Key Responsibilities What youll be doing
- Working closely with suppliers and internal stakeholders, the role holder will negotiate and create bespoke annual marketing plans, ensuring clear and defined objectives for each communication
- Work and coordinate alongside our partner agencies and internal channel owners to implement CRM and cross-channel marketing activities, acting as a representative of the supplier brand within Pets at Home for funded and value added activity, supported by the Supplier Partnership Executive
- Work with data and insights teams to understand and utilise data to identify marketing opportunities, define target audiences and interpret activity results
- Continually review alignment of supplier activities with the trading plans and commercial priorities of Pets at Home. Identify opportunities for suppliers to support key Pets at Home marketing initiatives
- Responsible for supplier involvement and funding of strategic business initiatives and customer retention initiatives. Work effectively across our Trading, Marketing, Multi-channel, and Proposition teams to ensure strong alignment and consistency
- Develop and manage effective partnerships with the supplier base, providing support and guidance, solving problems, and answering queries where necessary
- Provide clear prioritisation and commercial / category thinking to a customer driven marketing team
- Develop effective working relationships with internal Trading, Multi-channel, Marketing, Analytics, and Propositions teams, as well as external agencies
- Ensure the efficient and effective allocation and reporting of c.£14m of supplier marketing income p.a.
About You What youll bring to the role
- Evidence of personal development and relevant disciplines e.g. negotiation training, personal effectiveness
- Have competent commercial retail business understanding
- Significant experience in commercial relationships and marketing planning
- Experience in creating and delivering marketing plans
- Be able to manage and prioritise workload of self and others and work to deadlines
- Be confident in a fast-paced environment with the ability to work on many projects at any one time, managing multiple stakeholders
- Possess excellent organisational skills and a willingness to be hands on
- Be a strong team player, who has a track record of building strong collaborative relationships with stakeholders in the business
Desirable
- Relevant experience in a commercial/marketing position, ideally within a leading UK retailer
- Experience of leading commercial negotiations
- Have experience of working directly with marketing agencies
- Experience in line management would be desirable
- Experience of influencing across different functional areas and at multiple levels would be desirable
Pets just see people. They arent biased and they dont discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience dont perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.
