Back to search
Our client is looking for an experienced and strategic Global Social Media Lead to oversee the development and implementation of social media strategies across diverse platforms and markets. This role involves crafting a cohesive global strategy while ensuring localized execution resonates with regional audiences.
Client Details
Our client is a well-established global business operating in the retail sector. They are committed to providing world-class services and solutions for the last 75 years, delivering the highest possible standards of technical precision across their premium quality product ranges.
Description
- Design and execute comprehensive social media strategies aligned with global business goals while catering to regional nuances
- Develop a content roadmap and channel strategies to maximise engagement and brand awareness across platforms (e.g., Instagram, LinkedIn, Facebook, etc)
- Establish and oversee the tone, voice, and style guidelines for social media content, ensuring consistency globally
- Lead global campaigns, from ideation to execution, incorporating both organic and paid strategies
- Partner with regional teams to adapt campaigns for cultural and market-specific relevance
- Manage content calendars, ensuring timely delivery and alignment with global marketing objectives
- Monitor and analyse key performance metrics, including engagement, reach, conversions, and ROI
- Provide actionable insights from analytics to refine strategies and drive continuous improvement
- Oversee global reporting frameworks, ensuring consistent and accurate tracking across regions
- Work closely with global marketing, PR, creative, and product teams to integrate social media initiatives with broader campaigns
- Partner with regional social media leads to share best practices and ensure alignment with global strategies
- Provide guidance, training, and resources to regional teams to enhance their execution capabilities
- Act as the primary point of contact for social media-related queries, offering strategic advice and operational support
Profile
- Minimum of 5 years in social media strategy and management, with global or multi-region experience preferred
- Proven track record of leading social media campaigns across B2B and B2C markets
- Proficiency in social media platforms, analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics), and paid social ad management
- Strong ability to blend creative vision with strategic execution, adapting strategies to varied cultural contexts
- Skilled in storytelling and creating content that drives engagement and business results
- Expertise in analysing data and generating actionable insights. Experience with tools like Tableau or social-specific analytics platforms is a plus
- Excellent communication and interpersonal skills to interact with global stakeholders
- Demonstrated ability to lead cross-cultural teams and manage projects in a matrixed environment
- Strong problem-solving skills and a proactive approach to overcoming challenges in a global setting
Job Offer
- A competitive basic salary
- Remote/Hybrid (including regular international travel)
- Pension Contribution
- Career progression opportunities
- A positive and professional working environment
- 20 Days Annual Leave
