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Our client, a non for profit membership association in the medical sector, is looking for a Marketing Co-ordinator to join their team.
The main purpose of the role is to support the development and delivery of our client's communications plan.
Working closely with the Marketing Manager, the Marketing Coordinator will be responsible for creating, curating, and managing content across their social media platforms to engage their audience and drive awareness of the Association's initiatives. They will collaborate with the internal office team to deliver effective social media campaigns and identify opportunities for cross-promotion.
Hybrid working - 2 days in the office. Excellent benefits.
Duties
Content Management
- Work with the team to develop, curate, and manage high-quality social media posts (via Instagram, X, LinkedIn, Facebook and YouTube) that align with goals and brand.
- Maintain an organised social media calendar, scheduling campaigns strategically to optimise engagement.
- Interpreting briefs and requests and applying creativity to meet audience and channel objectives.
- Work proactively to source, identify, generate and research member-based content.
- Write persuasive and engaging copy for social media campaigns and when required, other marketing materials.
- Support live coverage of selected events through real-time social media updates and engagement.
Community Engagement
- Interact with followers, respond to comments and messages in a timely manner.
- Monitor conversations across platforms for relevant discussions and strategically engage to enhance online presence.
- Identify and engage with online user-generated content.
Analytics and Reporting
- Regularly audit our client's social media channels to ensure content is up-to date, accessible and user friendly.
- Track and analyse social media performance metrics and prepare regular reports to inform strategy adjustments.
- Use analytics to identify trends, optimise content, and improve engagement across platforms.
Digital Innovation
- Stay up to date on emerging social media trends, tools, and best practices, and recommend strategies to enhance social media presence.
Person specification
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- A professional Chartered Institute of Marketing qualification or equivalent.
- Proven experience of producing social media content to an exceptional level that generates high levels of engagement via Instagram, Facebook, X, YouTube, LinkedIn, ideally within healthcare, non-profits, or professional associations.
- Highly creative content producer with attention to detail and the ability to proof-read, sub-edit and write engaging copy.
- Ability to shoot and edit high-quality video content and photography.
- Experience of paid social advertising, including Meta Business Suite.
- Understanding of digital marketing, customer engagement, online behaviours and trends.
- Strong analytical skills and proficiency in marketing analytics tools.
- Ability to work independently, manage multiple priorities, and adapt to changing needs.
- Excellent communication skills (with internal and external colleagues) and attention to detail.
- Flexibility to occasionally work outside regular hours for events and live coverage.
Please note that we will only contact those candidates that we assess as suitable for the positions we have currently available based on their experience, training, and skills. If we do not have anything suitable, we will not keep your CV for more than 30 days.
As an equal opportunity employer, Bucks and Berks Recruitment is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.
