Marketing Executive

Marketing Executive, Winsford, Competitive Salary

Overview

Looking for a hands-on role with a leading company in intelligent transport solutions? SRL are at the forefront of traffic management innovation, providing temporary traffic systems like portable signals, message boards, and CCTV. Our mission is to create safer, more efficient roads through sustainable solutions.

About the Role

SRL is looking for a dynamic and self-motivated Marketing Executive to support our fast-paced business with a broad range of marketing activities.

This is a generalist role, requiring a hands-on, proactive approach. You’ll take ownership of B2B social media, website content, internal communications, email marketing, and more, ensuring SRL’s brand and messaging remain strong and consistent.

This is a great opportunity for someone looking to take the next step in their career, with plenty of scope to grow and develop new skills.

This is a varied, hands-on marketing role with plenty of opportunities to develop new skills and take on responsibilities. You’ll be working in a supportive environment with a mix of autonomy and collaboration. If you’re an enthusiastic marketer looking for a challenge, we’d love to hear from you!

This role will be office based in Winsford.

Key Accountabilities

• Social Media Management - Own and manage LinkedIn, X (Twitter), and Facebook accounts, creating engaging content, scheduling posts, monitoring trends and tracking performance.
• Website Management & SEO - Maintain and optimise the SRL website, adding content and ensuring it is SEO-friendly.
• Internal Communications - Manage The Light House (SRL’s intranet), creating and sharing content, uploading files, and keeping employees informed.
• Email Marketing - Create and send campaigns via Mailchimp (or similar platform) to engage and nurture audiences.
• Copywriting & Content Creation - Write blogs, articles, and marketing materials for digital channels, ensuring engaging and relevant messaging.
• Campaign Management - Owning end-to-end execution of marketing campaigns, aligned to commercial priorities, (starting with the development of clear and compelling briefs for design, optimising performance by monitoring key metrics and developing strategy).
• Product marketing - Work cross functionally to translate innovations and enhancements into clear impactful messaging.
• Event Support - Assist in planning and organising trade shows, customer events, and internal events.
• CRM Support - Experience with a CRM system would be a bonus, helping to align marketing and sales activities.
• Analytics & Reporting - Track marketing performance, with a basic understanding of GA4 and an ability to analyse data for insights.
• Merchandise & Budget Management - Support with sourcing and managing branded merchandise within a set budget.
• PPC Knowledge (Preferred but not essential) - Some understanding of paid advertising and willingness to develop this skill.
• Adobe CC Skills (Bonus but not essential) - Basic experience with InDesign, Illustrator, or Photoshop would be advantageous to support in busy periods.

Key Skills

Essential:

• A proactive self-starter - someone who works independently, asks questions, and takes ownership.
• A multi-tasker - able to manage multiple projects and deadlines in a fast-paced environment.
• Strong copywriting skills - confident writing content for blogs, social media, and internal communications.
• A willingness to learn - you don’t need to know everything, but you need to be curious and eager to develop.
• A team player - able to collaborate across departments and support colleagues as needed.A passion for marketing - excited about making an impact and driving engagement.
• Proficiency in marketing tools such as WordPress, Hootsuite, GA4

Qualifications:

• A degree in marketing, business, communications, or a related field, is desirable.

What’s in it for You

• Laptop / Mobile phone
• Flexible working
• Performance based incentives
• Company pension
• Death in Service benefit
• Free Confidential Health, Wellbeing and Legal Support
• 25 days leave plus bank holidays
• Access to People Safe app and Wisdom app (one stop apps for support available for a range of offerings)
• Training & Personal Development
• Earn up to £600 for referring candidates from our Refer a Friend scheme (terms and conditions apply)

In return for your proven skills and experience, you will reap from a range of company benefits. You will join a supportive team that’s empowered to express ideas and make improvements.

Diversity, equity and inclusion are at the heart of what we value as an organisation. SRL Traffic Systems is an equal opportunities employer, and all qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, age, disability or any other status protected by law.

We are committed to treating all our job applicants fairly and with respect. If you require any adjustments, we are happy to discuss that with you. Please contact our HR team in confidence.