Back to search
Job Role: Marketing Manager
Salary: £30,000 - £40,000
Location: Witham, Essex, CM8
Hours: Monday - Thursday, 08:30 - 17:00, Friday, 08:30 - 15:30
Holidays: 28 Days (Incl. Bank Holidays) - Increasing by 1 day per full calendar year worked (maximum of 33 days per annum).
Who are The Lead Gen Specialists?
The Lead Gen Specialists are a lead generation agency based in Witham, Essex, predominately working with our B2B clients to generate high-quality, commercially focused sales leads and appointments for our array of clients.
As a critical element to any businesses growth ambitions, lead generation is at the very heart of all sales and marketing activity. As a professional lead generation agency, we work with our clients to understand their ICP and develop a well thought out and executed lead generation programme that delivers exactly what our clients are looking for; new sales leads that can, and do, convert into profitable clients.
We have a strong ethos that our people are our greatest asset and to date have built an agency that:
- Values its clients, people, results and retention levels via customer satisfaction.
- Has developed a high-performing, high-energy sales team that generates high-quality sales leads for our clients.
- Upskills our team utilising our knowledge along with using external resource to continually develop our team.
- Instils customer centricity and commercial focus throughout the agency which results in opportunities that are both qualified and commercially viable for our clients.
About the Marketing Manager Role
Whilst The Lead Gen Specialists predominately utilises Telemarketing, Email Marketing and LinkedIn outreach to develop high-quality sales leads for our clients, the Marketing Manager role encompasses much more!
We're on the lookout for an experienced Marketing Manager to work alongside the Sales & Marketing Director in developing high-quality sales leads for our own growth. This exciting opportunity to join our growing team will provide you with the opportunity to expand upon your creative nature. The ultimate goal is to position The Lead Gen Specialists as a market leader through strategic online marketing practices along with offline marketing initiatives. This includes:
- Strategic Planning of Marketing Campaigns: With a deep understanding of our ICP, you shall be tasked with developing, and deploying, multi-channel marketing campaigns, tracking performance and collaborating with the Sales & Marketing Director to drive lead generation.
- Website Management: With a newly launched website, we're keen to significantly increase the amount of relevant traffic landing on our site (and of course, making enquiries). As such, you shall be responsible for monitoring user engagement and experience, to enhance the UX and ROI along with implementing SEO best practices throughout the site and with new content that is published.Given this, as part of your requirements, you will need to possess demonstrable knowledge of digital marketing tools such as GoogleAnalytics, Google Search Console, Google Ads, Hotjar and SEMrush.
- Social Media Management: In addition to creating content for the website, Social Media platforms shall require high-quality and engaging content for prospects and clients to engage with. Our current Social Media presence resides within LinkedIn, and therefore a deep understanding of both organic and paid content shall be essential. Social Media shall be one of your responsibilities, with a keen aspiration to become thought leaders, we want to optimise the content published along with encouraging the community to engage with posts enhancing audience engagement.
- Content Creation: As our marketing strategy develops, we're looking to broaden the content that we're publishing as thought leaders within the industry. Our goal is to become the "go to place" for prospects looking to understand how we can work with them in helping to achieve their desired growth trajectory. As such, content developed will need to be engaging and rich in the form of:- SEO Optimised, relevant content, blogs and articles that engages our target audience.- Thought-provoking, insightful and impactful Whitepapers and Marketing Reports.
- Email Marketing: Engaging with both existing clients and new prospects, you shall be responsible for developing, implementing and managing all email marketing campaigns and content. In addition, monitoring email performance and key metrics along with suggesting improvements to enhance engagement. As we develop our thought leadership marketing stance, we're looking to you to maintain and grow email lists (whilst remaining fully compliant). Ultimately allowing you to send relevant content that resonates with our audiences, keeping existing clients and prospects that require nurturing engaged with our brand, and new prospects keen to make inbound enquiries!
Whilst these are just some of the methods currently deployed as part of our marketing strategy, we're absolutely keen for someone to join our team and bring their own spin on things too!
If this sounds like your next exciting opportunity, send us your CV and let's chat!
