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Trade Marketing Executive - Essex
£40,000 + Bonus DOE
Fulltime Permanent
We are looking for a Trade Marketing Executive to play a pivotal role in driving a global toy brand’s success across all retail channels. You will be responsible for developing and implementing trade marketing strategies that enhance retailer relationships, maximise brand exposure, and drive sales through strategic marketing initiatives.
Key Responsibilities:- Trade Marketing: Develop and execute innovative marketing strategies tailored to key retail channels.
- Align trade marketing plans with overall brand objectives in collaboration with the Brand Manager & Marketing Director.
- Identify opportunities to strengthen retail presence and performance through targeted campaigns.
- Retail Channel Management: Ensure consistent and cohesive brand messaging across all retailer touchpoints.
- Work closely with sales teams to support retailer-specific marketing initiatives and promotions.
- Build and maintain strong relationships with key retail partners to drive brand success.
- Campaign Execution: Plan and manage trade marketing campaigns, including product launches, seasonal promotions, and in-store activations.
- Oversee the creation of point-of-sale (POS) materials, displays, and merchandising tools to boost brand visibility.
- Collaborate with creative teams to develop compelling assets for ATL, BTL, digital, and social campaigns.
- Experience in wholesale, distribution, key national accounts, or retail trade marketing.
- Strong background in campaign execution across POS activations, ATL, BTL, digital, and social channels.
- Excellent relationship-building skills with both internal teams and external partners.
- Data-driven mindset with the ability to analyse sales performance and marketing effectiveness.
- A proactive, strategic thinker with a passion for driving brand visibility and retail success.
If this sounds like you, please get in touch with Samantha Chambers asap; we are shortlisting immediately.
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