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Group Marketing Manager
£50-55k
Wolverhampton
Four Squared Recruitment is seeking a Group Marketing Manager to drive brand focus, develop marketing strategies, and oversee digital activities for a leading group of companies. This dynamic role requires expertise in marketing project management, content creation, and collaboration with internal teams and external suppliers to deliver impactful campaigns.
Key Responsibilities
- Strategic Planning: Develop and execute marketing plans to support group brands and their growth objectives.
- Content Creation: Lead the creation of compelling content across digital, print, video, and event channels, maintaining alignment with brand guidelines.
- Performance Analysis: Monitor and report on digital marketing performance, optimizing campaigns based on data-driven insights.
- Project Coordination: Manage the production of marketing materials and video content in collaboration with internal and external stakeholders.
- Website & SEO Management: Oversee content updates, SEO optimization, and PPC campaign execution to maximize online visibility.
- Team Leadership: Manage the group’s graphic design resources to ensure high-quality deliverables.
Required Skills & Experience
- Degree in Marketing or equivalent experience.
- Proven experience in digital marketing, content creation, and project management.
- Strong skills in reporting, analytics, and ROI measurement.
- Familiarity with website management, SEO, PPC, and marketing platforms.
- Experience in the manufacturing, engineering, or electronics sectors is highly desirable.
- Creative, proactive, and able to work independently within a fast-paced environment.
- Excellent communication and organizational skills, with a willingness to travel between group sites when necessary.
This is a fantastic opportunity for a versatile marketing professional looking to lead impactful campaigns and shape the marketing strategy for a diverse group of businesses.
