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The Senior CRM Executive will play a pivotal role in developing and implementing the CRM strategy, driving customer retention and loyalty in the B2B and B2C sectors. The position is based in Wolverhampton, and requires a deep understanding of customer relationship management as well as regular travel into their offices.
Client Details
The company is a successful Luxury Consumer brand specialising in the UK market with some growth in the Global space. Based in Wolverhampton, they are renowned for their dedication to customer satisfaction and commitment to maintaining a positive working environment as well top-of-class products.
Description
- Develop and implement the CRM strategy to drive customer retention and loyalty.
- Collaborate with the digital team to ensure CRM initiatives are aligned with the overall digital strategy.
- Manage customer segmentation to deliver targeted and personalised messaging.
- Analyse customer behaviour to inform CRM initiatives.
- Monitor and report on CRM campaign performance.
- Ensure compliance with data protection laws and regulations.
- Work closely with other departments to ensure a consistent customer experience.
- Stay abreast of industry trends and best practices in CRM.
Profile
A successful Senior CRM Executive should have:
- Relevant educational qualifications in marketing, business, or a related field.
- Proven experience in customer relationship management in the retail sector.
- Strong analytical skills and the ability to interpret customer behaviour data.
- Strong working knowledge and track record of using Mailchimp and Klaviyo.
- Knowledge of data protection laws and regulations.
- A proactive approach and the ability to work independently.
- Ability to travel to their Wolverhampton offices 4 times a week.
Job Offer
- A competitive salary in the range of £38000-£40000, depending on experience.
- A bonus scheme and pension plan.
- A positive company culture with a focus on employee development and satisfaction.
- The opportunity to work with a dedicated and talented digital team.
- The chance to make a significant impact on customer retention and loyalty in a large retail organization.
