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Senior Digital Manager
North Yorkshire HQ's - 2 days in the office, 3 days WFH
Are you a strategic leader with a passion for digital transformation and customer-centric growth?
An established organisation in the financial services sector is seeking an experienced Senior Digital Optimisation Manager to enhance their digital footprint, drive customer engagement, and achieve commercial targets.
Key Responsibilities:
- Digital Strategy: Develop and execute a comprehensive organic search strategy to elevate digital visibility, building on principles of authority, trust, and relevance.
- Customer Journey Optimisation: Lead initiatives to make digital experiences seamless, ensuring intuitive, effective customer journeys across web and mobile platforms.
- Data-Driven Decision Making: Establish a framework that prioritises data insights, enabling informed, impactful decision-making to maximise digital performance.
- Conversion Optimisation: Spearhead conversion rate optimisation strategies to increase member acquisition and drive customer growth.
- Leadership and Collaboration: Oversee a skilled team of digital marketers and build productive partnerships with key external agencies, aligning efforts to the company's strategic goals.
About You:
- Experience: Proven expertise in digital marketing within the financial services industry, with a deep understanding of search engine optimisation and digital analytics.
- Skills: Strong commercial acumen, strategic thinking, and budget management skills (approx. £1m).
- Leadership: An influential leader with excellent communication and stakeholder management capabilities. Known for a collaborative style and a proactive approach to problem-solving.
- Passion for Growth: Driven by continuous improvement, with a commitment to creating customer-focused solutions that deliver measurable value.
Why Apply?
This is a unique opportunity to shape the digital trajectory of a respected financial services provider, working alongside an innovative team dedicated to transformation and growth. If you're ready to make an impact, apply now to drive the digital future of this dynamic organisation.
