- Manage day-to-day site activities, including product launches, promotions, and key content updates.
- Ensure web content and product listings are current, accurate, and optimised for SEO.
- Build optimised landing pages and bespoke customer journeys to support campaigns and trading initiatives.
- Analyse sales data to identify cross-sell and upsell opportunities.
- Manage and optimise paid advertising campaigns across Google Ads and Meta platforms to maximise ROI.
- Oversee Google Merchant Centre, ensuring shopping feeds are correctly set up and optimised for performance.
- Regularly monitor campaign performance, adjusting as needed to improve results.
- Create insightful performance reports demonstrating account health and ROI for internal stakeholders.
- Monitor key performance indicators (KPIs) across ecommerce channels and provide actionable recommendations.
- Report on customer behaviour, sales trends, and site performance to inform decision-making.
Back to searchE-commerce Executive
Cactus Search
Posted 5 days ago, valid for 25 days
York, North Yorkshire YO60, England
£24,000 - £28,800 per annum
Full Time
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Sonic Summary
- The role involves supporting the Ecommerce team at a fast-paced B2C online retailer to maximize the potential of ecommerce channels through effective site management and campaign optimization.
- Candidates should have some experience in ecommerce, digital marketing, or a related field, with hands-on experience using ecommerce platforms such as Shopify, Magento, or WooCommerce.
- The position is hybrid, requiring a few days in the office each week and offers a salary of £35,000 plus benefits.
- Key responsibilities include managing daily site activities, optimizing web content for SEO, and analyzing sales data for cross-sell opportunities.
- The successful candidate will also be tasked with managing paid advertising campaigns and monitoring key performance indicators to provide actionable insights.
