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Regional Manager, Social Media & Digital Content, Midwest Region

Cedar Point
Posted a day ago, valid for a year
Location

Corfu, NY 14036, US

Salary

$60,000 - $72,000 per annum

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Contract type

Full Time

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Sonic Summary

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  • The Regional Manager of Social Media & Digital Content will enhance digital presence for parks in the Midwest region, focusing on organic social media, web content, and newsletters.
  • Candidates should have a bachelor's degree in a relevant field and 3 to 5 years of experience in social media management, preferably within the entertainment or hospitality industries.
  • The role involves leading a team, guiding editorial planning, and collaborating with stakeholders to ensure alignment with strategic objectives.
  • A strong understanding of social media platforms and proficiency in Adobe Creative Suite is required, along with excellent communication skills.
  • The salary for this position is competitive and commensurate with experience.
Overview:

The Regional Manager of Social Media & Digital Content will lead strategic initiatives and guide the daily execution to enhance our digital presence for parks within the region, focusing on organic social media channels, web content, newsletters, and blogs. This role involves developing and overseeing a team responsible for executing effective digital strategies and will focus on enhancing brand visibility and driving audience engagement, ensuring alignment with the company's goals and branding within the region. The manager will bridge strategy and execution to effectively implement content plans.

 

Region: Midwest

 

Park Assignment

This position is responsible for the following parks:

Six Flags St. Louis

Six Flags Frontier City

Hurricane Harbor OKC

Worlds of Fun

Kings Island

Cedar Point

Cedar Point Shores

Cedar Point Resorts

Michigan's Adventure

Valleyfair

Six Flags Great America and Hurricane Harbor

Hurricane Harbor Rockford

Canada's Wonderland

Six Flags Darien Lake

La Ronde

Must be able to office/commute to one of the parks listed. 


Responsibilities:
  • Develop and lead the regional social media and digital content strategy to drive brand visibility and improve audience engagement, aligning with company goals and branding within the region.
  • Lead and manage a team of digital content area managers to ensure effective execution in alignment with strategic goals.
  • Guide editorial planning to ensure consistent and strategic delivery across all channels.
  • Collaborate with key stakeholders across departments to align strategic objectives and execution.
  • Monitor, analyze and implement organic social media performance metrics to inform strategic adjustments and enhance campaign effectiveness, ensuring key performance indicators (KPIs) are met.
  • Provide leadership, mentorship, and professional development to team members, fostering a collaborative and high-performance environment.
  • Stay updated on emerging social media trends and best practices to continuously refine and advance content strategies.

Qualifications:
  • Bachelor’s degree in Marketing, Communications, Social Media, Social Media Marketing, Journalism, Business Administration, or a related field.
  • 3 - 5 years of experience in social media management, preferably in the entertainment, hospitality, or attractions industry.
  • Proven leadership and team management experience.
  • Deep understanding of social media platforms, analytics tools, and best practices.
  • Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator, InDesign) and other relevant design tools.
  • Strong written and verbal communication skills with a customer service mindset.
  • Ability to work independently and collaboratively in a fast-paced environment.

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By applying, a Cedar Fair - Charlotte account will be created for you. Cedar Fair - Charlotte's Terms & Conditions and Privacy Policy will apply.