Manager, US Commercial Marketing - Healthcare

As a Manager, US Commercial Marketing you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business. Responsibilities include: Provide downstream strategic direction for products spanning the Med-Surg, ICU, Specialty and Rental areas to include beds and surfaces. Manage new product launches, including strategic goals, tactics, KPIs and training plans for the US market. Work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. Lead the creation and implementation of pricing strategies, market analysis, promotional programs, market research, partnership programs, Continual Education (CE) programs and channel strategies. Provide marketing, sales and technical support at conferences, users’ meetings, customer sites, end user workshops, and other specific marketing/sales events. Deliver marketing/sales tools, based on US customer unmet needs and associated value prop, for all levels of healthcare partners and sales teams. Proactively works closely with Sales teams to effectively implement marketing strategies and target lists to drive tactical plans to attain/exceed sales and category share objectives. Provide market feedback on healthcare trends, economics, construction, partnerships, KOLs and competition to assist in current product support and new product development. Partner with the global upstream marketing team to further needs and claims requirements to differentiate our portfolio. Provide feedback, materials and support to the Sales Training team for customer facing training, education programs and internal partner training. Directly support the sales team through all stages of a deal, e.g. in customer meetings, demonstrations, RFPs, cross-references, and preparation of offers.