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The Regional Manager of Social Media & Digital Content will lead strategic initiatives and guide the daily execution to enhance our digital presence for parks within the region, focusing on organic social media channels, web content, newsletters, and blogs. This role involves developing and overseeing a team responsible for executing effective digital strategies and will focus on enhancing brand visibility and driving audience engagement, ensuring alignment with the company's goals and branding within the region. The manager will bridge strategy and execution to effectively implement content plans.
Region: West
Park Assignment
This position is responsible for the following parks:
- Six Flags Discovery Kingdom
- Hurricane Harbor Concord
- California's Great America
- Knott's Berry Farm
- Knott's Soak City
- Six Flags Magic Mountain
- Hurricane Harbor Los Angeles
- Hurricane Harbor Phoenix
Must be able to office/commute to one of the parks listed.
Responsibilities:
- Develop and lead the regional social media and digital content strategy to drive brand visibility and improve audience engagement, aligning with company goals and branding within the region.
- Lead and manage a team of digital content area managers to ensure effective execution in alignment with strategic goals.
- Guide editorial planning to ensure consistent and strategic delivery across all channels.
- Collaborate with key stakeholders across departments to align strategic objectives and execution.
- Monitor, analyze and implement organic social media performance metrics to inform strategic adjustments and enhance campaign effectiveness, ensuring key performance indicators (KPIs) are met.
- Provide leadership, mentorship, and professional development to team members, fostering a collaborative and high-performance environment.
- Stay updated on emerging social media trends and best practices to continuously refine and advance content strategies.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Social Media, Social Media Marketing, Journalism, Business Administration, or a related field.
- 3 - 5 years of experience in social media management, preferably in the entertainment, hospitality, or attractions industry.
- Proven leadership and team management experience.
- Deep understanding of social media platforms, analytics tools, and best practices.
- Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator, InDesign) and other relevant design tools.
- Strong written and verbal communication skills with a customer service mindset.
- Ability to work independently and collaboratively in a fast-paced environment.
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