Associate Director, Marketing

Support and collaborate with the Head of OTC Business and other cross functional departments (sales, finance, pricing & contract, supply chain, etc.) in the development and implementation of a combined Taro Private label and Ohm strategic plan including sales & marketing programs and tools of the US OTC product portfolio. This includes sales planning, market/customer expansion, sales performance analytics, financial/cost analytics and market analytics. The ideal candidate will have experience managing multiple projects working in a fast-paced environment and be able to work closely with senior management to execute strategic plan.

Duties and responsibilities

List the primary job duties and responsibilities

• Oversee pricing strategy for quoting competitive bids on Annual RFPs and adapt to industry challenges; develop system for tracking pricing and product development initiatives that are in various stages of development.
• Prepare annual budget for Taro and Ohm Labs OTC divisions; manage monthly forecasting for OTC
• Develop and manage the marketing budget for OTC projects
• Manage the development and implement promotional tools that support the strategic plans for the Taro and Private Label OTC products
• Manage the development and implementation of OTC sales and advertising programs including promotional accrual funds
• Develop and implement OTC promotional pieces (Displays, Bonus Packs, etc) to support specific category or customer programs.
• Participate in the assessment and implementation of OTC policies within the marketing mix (forecasting, pricing, distribution, etc.)
• Analyze syndicated OTC market data (when available) to understand how existing OTC products are performing and to identify new opportunities.
• Manage new item forecasting, pricing and customer selection
• Participate in preparation of financial presentation and explanation of sales performance to senior management   
• Develop sales plan for generic wholesaler and in-house account (Genomma Labs)
• Develop low cost manufacturing analysis to drive more competitive pricing in the market
• Work closely with supply chain on compliance analysis to track actual customer demand to forecast estimates
• Collaborate with Sales Team and Business Development to identify new market opportunities to support organizations pipeline development.       

Qualifications

• Bachelor’s degree in Marketing, Finance, Science or related discipline.
• Minimum 5-8 years of generic marketing management experience
• 3-5 years of marketing experience in the OTC pharmaceutical industry preferred
• Strong data analytical skills and maintenance of database information
• Proven organization, communication and presentation skills.
• Advanced Excel Skills.
• Strong ability to handle multiple assignments.

Working conditions

Travel:

• Approximately 10%