Sr Director, US Business

Job Description

Job Description

GENERAL FUNCTION

The US Market Development Lead will spearhead the strategic growth and development of our brand across the United States. This role will be responsible for identifying and expanding into new states, analyzing market opportunities, and establishing partnerships to drive profitable growth and increase market volume. Working cross functionally with teams across the business, this individual will leverage resources to enhance profitability, foster partnerships, and ensure successful product launches, positioning our brand for long-term success in the US market.

DUTIES/RESPONSIBILITIES

• P&L Management and Financial Acumen: Oversee and be jointly responsible for the profit and loss of existing products in the US, ensuring financial targets and profitability are met.

• Profitability and Market Performance Enhancement: Collaborate with the product owner to analyze and refine product offerings, implementing strategies to improve profitability and market performance.

• Product Launch and Go-to-Market Strategy: Lead the launch of new products in the US market, developing and executing strategies for a successful market entry and sustained growth likely through partnerships

• Market Knowledge and Business Expansion: Utilize deep knowledge of the US market to identify opportunities and drive business expansion, adapting strategies to meet evolving market needs.

• KPI Management and Performance Tracking: Establish, track, and report on key performance indicators (KPIs), developing actionable plans to achieve or exceed targets.

• Digital Product Oversight: Manage and grow Money Mart’s digital product in the US, ensuring its development aligns with market demands and is effectively scaled across multiple geographies.

• Cross-Functional Collaboration and Communication: Work closely with the marketing team to ensure effective marketing support for US operations and coordinate with the digital team to optimize digital channels.

• Strategic Planning and Long-term Vision: Develop and implement strategic plans to address market trends, competition, and business opportunities, driving long-term success and sustainability.

• Stakeholder Engagement and Relationship Building: Build and maintain strong relationships with Stores/Sales, Operations, Marketing, vendors, and other internal teams, to foster collaboration and support business goals.

• Financial Analysis: Work with Finance to conduct regular financial analysis and reporting to provide insights into performance, identify areas for improvement, and ensure alignment with overall business objectives.

• This person will collaborate with the entire organization but will not have direct reports.

EDUCATION:

• A bachelor’s degree in business, finance, marketing, or a related field is preferred.

EXPERIENCE

• 10-15 years of experience in product or strategy

• Proven track record in managing product-level P&L, ideally with experience in financial analysis and meeting profitability targets for products in the U.S. market.

• Experience working alongside product teams to refine offerings and enhance market positioning, ideally with hands-on experience in margin enhancement or cost efficiency initiatives.

• Demonstrated experience in leading product launches, developing go-to-market strategies, and driving product growth from launch through maturity, preferably in digital products or financial services.

• Significant experience in market analysis and growth strategy development for U.S. markets, with demonstrated success in driving business expansion. Experience in non-prime is important.

• Experience in setting clear KPIs and using dashboards or reporting tools to track performance metrics across multiple geographies or business units.

• Proven track record of successful collaboration with cross-functional teams to achieve common business goals, with a focus on aligning product and marketing strategies.

• Experience in strategic planning, particularly in competitive industries, and demonstrated ability to develop actionable plans that address market trends and ensure business sustainability.

• Experience building and maintaining relationships across functions (Sales, Operations, Marketing, etc.) to support and drive organizational objectives.

SKILLS

• Deep understanding of profit and loss (P&L) management, budgeting, and financial forecasting.

• Analytical skills to assess product performance, identify improvement opportunities, and implement cost saving measures without sacrificing quality.

• Strong project management, strategic planning, and execution skills, particularly in launching new products and expanding existing ones in the U.S.

• In-depth knowledge of the U.S. market landscape, consumer behavior, and competitive dynamics, with the ability to adapt business strategies based on evolving trends.

• Expertise in establishing, analyzing, and optimizing KPIs to drive business outcomes and make data-driven decisions.

• Strong interpersonal skills to collaborate effectively with marketing, sales, and operations teams, and ability to foster teamwork across functions.

• Strategic thinking with the ability to anticipate market trends, analyze competition, and create long-term plans for sustained growth.

• Strong relationship management skills to engage and influence internal and external stakeholders effectively.

• Experience in a previous Growth role, consulting and/or Financial Services experience is an asset

We invest in our employees, and offer extensive training, and development programs to set you up for future success. If we sound like a fit and you’re ready to start an exciting career with an organization that encourages employee growth, apply today! We look for bright, energetic, motivated individuals who are interested in learning and developing their career.

All your information will be kept confidential according to EEO guidelines.

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