As the associate of market, customer and competitive intelligence, he/she will be responsible for executing critical market, customer and competitive intelligence initiatives from project planning to data analysis to model building to implementation. The individual must have very strong project management and analytical skills and ability to work with and influence associates across the organization. He/she must also be able to build tactical work plans based on strategic direction from his/her manager and maintain an outside in customer first mindset. Primary Responsibilities: Market Intelligence Utilize data sets available to analyze and assess new market segments Manage work plan to drive new segmentation approaches (market maps) which drive strategic action for the enterprise in all functional areas Serve as CI lead on core in-market pilots (in collaboration with research and strategy teams) to help either prove Sysco’s ability to win in opportunity segments and/or inform what is required to be successful in these segments Analyze financial reports, economic data, census inputs and other 3rd party data sets to identify new market insights Customer Intelligence Analyze trends, 3rd party data and primary research to help identify and understand which customers Sysco should win with over next 3-5 years within target market segments Provide insights on how to win with top and emerging customers Support development of how customer intelligence can integrate into various functional dashboards Competitive Intelligence Support the creation of Sysco’s CI vision and roadmap Be core project team member to develop and implement an integrated competitive intelligence tool, training and process Identify and evaluate potential industry disruptors and provide recommendation for how Sysco can compete with emerging competitors Create and monitor a continuous feedback/listening tool to scale/share MA knowledge (working with research director) Support creation of outside in profit analysis of the competition regardless of ownership Develop deep and ongoing understanding of each competitor's value proposition to inform future Sysco offers.
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