Direct Mail Program Marketing Management Lead Analyst, VP

The Program Management Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. This role leads the acquisitions direct mail program for a consumer partner card portfolio. Is recognized technical authority for an area within the business and requires basic commercial awareness. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. Responsibilities: Leads the acquisitions direct mail program for the partner card portfolio through creative execution by collaborating with external ad agencies as well as internal stakeholders. Execute campaigns/initiatives that drive acquisitions growth and greater customer engagement to meet business and Plan goals. Partners with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity. Make decisions and recommendations based on analytics. Identify and manage issues to resolution. Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution. Manage internal legal and creative reviews and approvals for marketing campaigns. Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. Qualifications: 6-10 years of experience in Marketing and retail bank/financial services industry experience. Requires attention to detail, advanced project management skills, good communication and problem-solving skills. Demonstrated organizational skills and ability to manage multiple tasks/projects at once. Creative problem solving and sense of ownership. Solid communication, presentation and project management skills. Ability to work well under tight deadlines in a fast-paced and team-oriented environment. Education: Bachelor’s/University degree, Master’s degree preferred. This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.