Senior Integrated Media Program Manager

Company Overview

Sleep Number is a sleep wellness technology leader. For nearly four decades, we have placed sleep at the center of wellbeing, improving over 15 million lives with our Sleep Number smart beds. We are guided by our purpose – to improve the health and wellbeing of society through higher quality sleep. This is exemplified through our 4,000+ mission-driven team members who passionately innovate to drive value creation through our vertically integrated business model, owning the process from start to finish, including selling in our over 650 stores nationwide.

Our team members are encouraged to bring their whole selves to work, sharing their unique perspectives, backgrounds and skills with Sleep Number every day. Whether you are entering, returning or experienced in the workforce, we have a place for you. We hope you join us in creating the future through higher quality sleep.

Position Purpose: 

The Senior Manager, Integrated Media will support in leading the strategy, planning, execution, and performance of a holistic media approach, driving brand engagements, digital and store traffic, and business outcomes. You must be a creative and strategic thinker, innovator with high levels of curiosity, courage, and ability to build strong connections and collaborations across many internal and external business partners.

Primary Responsibilities:

Holistic Day to Day Leadership

• Support the team in designing a customer-centric media strategy, building a sustainable full-funnel approach to help grow our pipeline and customer base

• Act as single point of view for important, sub marketing initiatives such as Bedding business, partnership launch, day to day mgmt.of agency, detailed budget and invoice management (holistic), creation of necessary explanatory deliverables (user flows, capabilities advancements, technical integrations)

• Support the development of an audience-first approach to going to marketing, ensuring strategic targeting and engagement strategy yield effective consumer experiences, specifically:

• Lead next generation paid media remarketing strategy
• Lead Design and execution of modeled data activations by bringing together data science and media teams to identify audiences and activations that deliver outcomes
• Lead day to day execution of capabilities that advance our ability to deliver targeted media (i.e. lead programmatic CTV initiative)

Executional Excellence

• Leverage data driven research/analysis to drive strategic direction and optimize media programs

• Understand MMM and MTA deeply to guide team on choices
• Understand audience performance diagnostics to consult channel teams on in market decisions

• Turn consumer insights into successful media approaches to find new, compelling ways to reach and communicate to the consumer

• Advance the day to day approach to making media choices by elevating the consumer insights related to the objective to make media more efficient 

• Lead full-funnel customer journey to drive high quality traffic to website/store to support sales results

• Partner with analytics to understand traffic and store impacts of media
• Deeply understand local media performance and related analysis to inform channel approach and selections

• Partner with retail, e-commerce and direct channels to align marketing campaigns against channel specific business objectives.

• Act as a business partner to ecomm, business and analytics teams to hold single point of view on media specific initiatives (i.e. custom pillow program)

• Lead and closely align on experimentation to drive greater outcomes over time

• i.e. Spearhead learning agenda holistically & lead associated measurement plan

• Partner with internal analytic partners and external agency to maintain and/or develop effective media measurement plans and reporting

• Collaborate w/ all channel leads and agency teams to create

• Stay abreast of new media trends and the overall media environment

Reporting, analytics, insights

• Strong acumen in understanding and assessing business trends through multiple dashboards

• Proactively identifies/pursues next steps and targeting/messaging/creative ideation/adjustments

• Confidence to report findings and adjustments to organization

• Identify opportunities for applying new technologies and approaches to leverage industry advancements

• Day to day management of media budget, allocations, forecasting, results and reporting

Budget Management

• Manages day to day execution of ~$300 million company media investment
• Collaborates with media channels, agency and analytics team to optimize media investment

Ownership

• Accountability to consistently deliver plans and results
• Manages project work (may act as a project supervisor)
• Leads partner relationships and workflow at an operational level
• Provides mentorship and coaching to team
• Contribute to positive team culture
• Comfortable working with multiple business partners
• Collaborative partner working in highly integrated team environment
• Roll-up sleeves mentality
• Growth/learning: Participate in industry/media community, proactively building experience and network; contributes to training and other forums for sharing/teaching
• Exceptional ability to multitask and stay steady in fast paced retail environment

Position Requirements: 

• Bachelor’s degree in marketing or communications, MBA a plus
• 8+ years of progressive media experience required

Knowledge, Skills & Abilities:

• Problem solving skills: ability to identify challenges, evaluate potential solutions for risk/pitfalls, and independently follow-through on implementing process/actions to resolve
• Holistic media experience to fully optimize media mix driving business outcomes
• Experience working across all media platforms
• Agency management experience with partnership mindset
• Collaborative work ethic and team first perspective
• Advanced project management skills, managing upward and to team
• Working knowledge of creative content development
• Self-organizes, prioritizes work, meets deadlines and works independently
• Maintains flexibility and handles multiple projects/requests with a controlled sense of urgency. Remains calm under pressure
• Keen attention to detail – awareness of how your work product impacts others
• Strong written and verbal communication skills required
• Strong power point skills and ability to tell a story through medium

Working Conditions

• This position is based out of our headquarters in Minneapolis, MN, with a hybrid work schedule of 3 days in office per week
• Occasional travel

#PIQ

Wellbeing

Wellbeing is more than a catchphrase - it's a movement that permeates our company and through our team members. We are dedicated to enhancing and supporting the wellbeing of our team members and their families through benefits, programs, and resources across our five wellbeing pillars of emotional, financial, career, community, and physical health, with sleep at the center.

By joining our team, in addition to offering competitive pay programs, we are proud to offer eligible team members an extensive benefits package including, but not limited to medical and pharmacy benefits, dental, life and disability insurance, a matched 401(k) Plan, paid time off, and much more.

Safety

Safety is a top priority for Sleep Number supporting customers and team members wellbeing. We are committed to maintaining a safe and healthy work environment for all team members that are consistent with CDC guidelines, U.S. Department of Labor’s Occupational Safety and Health Administration (OSHA), and state/local laws.

EEO Statement

Sleep Number is an equal opportunity employer. We are committed to recruiting, hiring and promoting qualified people and prohibit discrimination based on race, color, marital status, religion, sex (including gender, gender identity, gender expression, transgender status, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth), sexual orientation, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state, or local law.

Americans with Disabilities Act (ADA)

It is Sleep Number’s policy to provide reasonable accommodations to qualified individuals with disabilities during the application process, consistent with applicable law. We may require supporting medical or religious documentation where applicable and permissible by law. If you are a qualified individual, you may request a reasonable accommodation at any time during the selection process, including if you are unable or otherwise limited in your ability to access open roles here.