Assistant Manager, Brand Marketing

About us

LOFT creates modern, feminine, versatile clothing for women with one common style goal: to look and feel confident wherever the day takes them. We empower women to find their authentic self-expression because feeling like yourself is always in style. Here at LOFT, we're busy styling the careers and supporting the lives of everyday optimists just like you. Express your authentic self and experience endless inspiration, all while enjoying the opportunities and benefits that help you get the most from your career, life, and wardrobe. 

About the role
 

The Assistant Manager, Brand Marketing supports the development and execution of omni-channel marketing strategies. This individual is a key contributor to driving cross-functional alignment, particularly through writing briefs that outline strategic initiatives, key messaging, and comprehensive deliverables. Strong team skills are required in this role, staying in close communication with channel owners to develop impactful program support.

The impact you can have
 

• Responsible for executing brand marketing plans in collaboration with the creative, visual, public relations, merchandising, social, digital, and store communications teams
• Manage project brief development and hand-off process – ensuring all brand initiatives are communicated and executed effectively
• Contribute to the following areas of the business:
  • Daily Messaging - seamlessly incorporating seasonal initiatives and promotional strategy in all marketing assets
  • Store Marketing strategy - driving traffic through storytelling, ensuring fullest expression of key initiatives in store
  • Credit Card and Loyalty Program communication - ensuring integration into overall planning and daily messaging
  • Philanthropic Partnerships - supporting yearly strategy and liaising with partners to execute charitable campaigns
  • LOFT Outlet Store – supporting the cross functional teams from kick off to implementation
• Work with partners to streamline content process across all channels, ensuring key messaging is communicated through omni channels
• Monitor and analyze brand performance metrics, providing insights and recommendations for improvements
• Responsible for reacting omni channel competitor analysis and presenting to the cross functional teams
• Actively and independently seek out data points to fuel new initiatives

You’ll bring to the role
 

• Natural problem-solver with the ability to perform under pressure
• Outstanding communication skills – verbal and written
• Self-starter who takes initiative and speaks their mind
• Finger on the pulse of the competitive landscape (retail, fashion, branding, etc.)
• Knowledgeable in all forms of social media (Instagram, tiktok, facebook, pinterest)

• 2-4 years prior work experience within the retail environment
• BA/BS in Marketing, Business, Media Communication or related field

Benefits at KnitWell Group

• Merchandise discount at our brands: 50% off regular-priced merchandise at Ann Taylor, LOFT, & Lane Bryant (in store and online) 
• Support for your individual development plus career mobility within our family of brands   
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities*  
• Medical, dental, vision insurance & 401(K) retirement* 
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays*
• The target salary range for this role is: $62,400 - $65,000*

*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role. 
 

This position works in a hybrid model, with three days per week worked in the New York, NY location and two days per week worked remotely. 

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Equal Employment Opportunity

The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.