As a dedicated Military Affairs Relationship Director, you will lead the development, implementation, and management of Military Affairs programs and projects that create, deepen, and sustain relationships between USAA, strategic partners, military leaders/influencers, and individual members and prospects. Ensure alignment of all program activity to USAA strategic priorities and Enterprise Affairs operational plans. Synchronize and integrates advocacy-related initiatives and activities in order to drive strategic USAA advocacy efforts. Contributes to USAA's long-term, cross-enterprise strategy focused on overseeing military advocacy initiatives. Provide enterprise strategic counsel and support related to military advocacy in support of established business priorities. This position can work remotely in the continental U.S. with occasional business travel. Provides expert consultation and execution support to USAA National Platform issues. Facilitates contact between internal and external stakeholders to complete business agreements and assists with contract negotiations, proof of concepts, and return on investment contract surveys. Develops and executes enterprise military advocacy strategy, planning and integration to create internal and external partnerships within the military/veteran/spouse market to strengthen and enhance USAA's brand and protect USAA's reputation across multi-faceted channels such as social media. Influences the development of enterprise policies, standards and procedures. Collaborates with Marketing and Reputation partners to ensure accuracy and appropriateness of content and imagery depicting or referencing members of the Armed Forces. Leads, monitors, motivates, and advises enterprise cross functional teams in the development and implementation of relationship and advocacy initiatives that create business opportunities for the company with the military community and serve on Currently Serving product teams as a subject matter expert. Lead/Initiate team training opportunities (e.g., New Product information, Marketing Campaign, Eligibility etc.) for MA Field team and USAA enterprise entities. Develops internal Military Affairs processes, policies, and programs to support current and future opportunities. Identifies prospecting and deepening targets to Military Affairs Operations; facilitates MA Rep access to Armed Forces installations through dialogue with appropriate levels of military leadership. Represents USAA at selected public events engaging the military community. Analyzes and anticipates changes in the military community and recommends business adjustments to LoB product managers to sustain competitive advantage. Advises and trains senior management, new employees, and third-party vendors on military culture and relationship issues. Responsible for the coordination with the MA field team for military acumen trips to military installations. Influences leadership on use of various channels to meet business objectives while protecting the USAA brand and reputation with the military community. Monitors trends and modifies programs to meet changing situations; identifies issues for escalation, and institutes or recommends solutions to problems. Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
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