Creative Lead (Marketing)

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Job Description

About BioLife Plasma Services

Every day at BioLife, we feel good knowing that what we do helps improve the lives of patients with rare diseases. While you focus on our donors, we’ll support you. We offer a purpose you can believe in, a team you can count on, opportunities for career growth, and a comprehensive benefits program, all in a fast-paced, friendly environment.

This position is currently classified as “hybrid” in accordance with Takeda’s Hybrid and Remote Work policy.

BioLife Plasma Services is a subsidiary of Takeda Pharmaceutical Company Ltd.

Accountabilities

• Grow awareness of BioLife and of plasma donation overall and create advocacy, inspiring plasma donation evangelism
• Partner across the marketing team to establish and drive the creative vision of BioLife
• Manage creative projects, timelines, and budgets effectively, ensuring timely delivery of assets within allocated resources
• Inspire creative executioners from concept to completion, ensuring that work is on brand, on strategy, on schedule, and executed with excellence
• Move bold, creative work for a variety of channels, including traditional, digital, and out-of-home, through the system with efficiency
• Design, document, and enforce a best-in-class creative process
• Lead brainstorming sessions and creative workshops to generate innovative ideas and solutions that drive brand awareness, engagement, and loyalty

Dimensions and Aspects

• Create the vision for campaigns in partnership with performance and channel leaders and collaborate with creative support, largely provided by agency partners, to execute
• Act as a working leader, generating your own ideas and experiences while inspiring your teams to do the same
• Maintain a high level of accuracy, quality, and impact across all creative projects
• Translate marketing objectives into strategically sound ideas and manage the creative process from concept to completion
• Responsible for managing concepting and executing photoshoots
• Maintains a well-organized and easily searchable library of on-brand photography and creative assets
• Identify opportunities to leverage existing creative in new ways, achieving campaign goals with efficiency
• Lead effective presentations that create excitement, persuade stakeholders, and demonstrate how the creative delivers on the strategy
• Stay informed about industry trends, channel and creative best practices, and emerging technologies in design, advertising, and branding to continuously elevate the brand's creative output
• Foster a collaborative and supportive work environment within the broader team, encouraging open communication, idea-sharing, and professional development opportunities
• Serve as a brand ambassador, advocating for creative excellence and brand integrity across all touchpoints and interactions
• Engage in relationships with external creative partners and agencies acting as a key stakeholder in creative decisions
• Regularly interface with senior leadership and put them first, listening to understand their obstacles and hunting for solutions that are innovative and fresh
• Support the design of executive-level BioLife presentations as needed

Key Skills, Abilities, and Competencies

• Proven ability to collaborate, establish trust and demonstrate a high level of humility, integrity and discretion
• Significant experience working with and/or leading cross-functional and global teams
• Ability to build strong relationships and interact with all levels within the organization, including top leadership
• Demonstrated executive presence and experience managing high-touch relationships and highly sensitive business matters involving strategy and planning
• Strong organization skills, ability to influence and negotiate competing priorities with success
• Strong interpersonal skills reflecting cultural awareness and sensitivities, unique ability to manage group/team dynamics, and conflict resolution
• Polished communications and presentation skills, including written and oral communication of executive level information and recommendations; global and cross-functional communications
• Strong analytical and decision-making ability, including ability to synthesize complex and diverse inputs to a problem, and recommend solutions/ preferred options
• Able to challenge project assumptions in order to resolve conflicts, optimize schedule, costs and quality and ensure alignment of asset goals and objectives
• Fluency (spoken and written) in English

Living our leadership behaviors is a basic expectation for Takeda leaders that include:

• Focusing on few priorities
• Inspiring and enabling people
• Elevating the capabilities of our organization
• Demonstrating strategic enterprise thinking
• Fairness
• Integrity
• Honesty
• Perseverance
• Putting the Patient at the Center
• Building Trust with Society
• Reinforcing our Reputation
• Developing the Business
• Effective Coaching and Counseling Skills

Complexity and Problem Solving

• Routinely requires high level of problem-solving capability and business acumen
• Ability to balance competing priorities: quickly and objectively drives the team towards a path which maximizes value
• This role requires the incumbent to rationalize both strategically and tactically, and be able to present clear recommendations and risks to senior leaders and key stakeholders

Education and Experience Requirements

• Minimum of 8-10 years of experience in creative roles within marketing, advertising, or branding agencies, with a focus on creative development and execution; agency experience is preferred
• Proven track record of leading and managing teams to deliver high-quality, on-time, impactful creative work
• Strong understanding of branding principles, design aesthetics, and creative storytelling techniques
• Experience working closely with clients or stakeholders to understand brand objectives, develop creative strategies, and present concepts and solutions
• Proficiency in graphic design software and creative tools such as Adobe Creative Suite, Figma, Sketch
• Experience across various mediums (photography, video production) and channels
• Demonstrated ability to collaborate effectively with cross-functional teams and external partners to deliver integrated marketing campaigns and initiatives
• Experience working in fast-paced environments with tight deadlines and evolving priorities
• Knowledge of digital marketing channels, social media platforms, and emerging trends in design and advertising
• Strong communication, presentation, and interpersonal skills, with the ability to articulate creative ideas and concepts effectively to diverse audiences
• Proven ability to manage creative projects from concept to execution, including budget management and resource allocation
• A passion for creativity, innovation, and continuous learning in the field of marketing and branding
• Expert in Microsoft applications (i.e., PowerPoint, Excel, Word, SharePoint, Outlook, Teams, etc.)

Internal and External Contacts

• Job is accountable to BioLife Head of Marketing. Primary interaction will be with BioLife marketing, operations,  functional heads, and other BioLife team members within headquarters and plasma centers

Other Job Requirements

• Est. 15% travel (may include global travel) to effectively interact with team members at offsite meeting locations, collection centers, labs and manufacturing facilities.
• Est. 20% of role may require working during non-traditional hours

BioLife Compensation and Benefits Summary

For Location:

U.S. Base Salary Range:

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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Job Exempt