Membership Director

Membership DirectorUK Trade BodyBuckinghamshire - 1 Day Office, 4 Days HomeSalary: Up to £100,000 dependent on experience plus company car, pension, and 20% bonusPermanent, Full Time

Closing date: Sunday 2nd of March at 6.00pm

My client, a leading UK trade body based in Buckinghamshire, is currently recruiting for a Membership Director.

The Role of Membership Director

Reporting to the Chief Executive, you will manage a team of nine including four direct reports (Director of Member Engagement, Head of Learning and Development, Head of Events, Head of Membership). Responsible for delivering annual revenues of £3.7m, you will drive member engagement and value.

Responsibilities

Member recruitment

• Provide strategic direction to the Head of Membership in the delivery of business plans, budgets, and reporting.
• Use market segmentation and analysis to inform and support the development, planning, and implementation of effective and aligned sales and marketing strategies to meet membership growth goals.
• Ensure the quality and efficiency of a seamless membership process for new and renewing members, using online processes and automation wherever possible.

Member engagement and retention

• Provide strategic direction to the Director of Member Engagement.
• Provide trend analysis, projections, and insights into demographics, sectors, tenure, and membership behaviours. Ensure that this member intelligence is shared with the wider organisation.
• Take a leading role in developing and delivering a unified, multi-channel marketing, communications, and member engagement strategy.
• Increase member connection and commitment, ensuring the member experience is consistent, integrated, and aligned with the Association’s strategic goals.
• Lead the development of a strategic account management approach to the Association’s largest and most complex members.
• Lead the development of a strategic account management approach to the Association’s key commercial partners and sponsors.

Member Events

• Provide strategic direction to the Head of Events in the delivery of business plans, budgets, and reporting.
• Ensure that the Association’s wide array of physical and online events deliver value to attendees, sponsors, and exhibitors, and meet all commercial targets.
• Deliver robust event metrics and use them as a framework for continuous improvement.

Learning and Development

• Provide strategic direction to the Head of Learning and Development in the delivery of business plans, budgets, and reporting.
• Ensure an effective strategy is developed and executed to support the current and anticipated learning and development needs of our members, across multiple channels.
• Deliver robust L&D metrics and use them as a framework for continuous improvement.

Financial management

• Working with the Chief Finance Officer, ensure an appropriate costing strategy is in place for all types of membership and services, including membership subscriptions and learning and development.
• Ensure streamlined and effective billing processes, cost management, debtor management, and accurate and timely financial forecasting is in place for all member services.
• Ensure the business areas within the Member Services remit perform against their budget financial plans, and operate with a cost-conscious and commercial mindset.
• Grow revenues in line with the Association’s strategic goals, to ensure the continued growth of and investment in added-value member services.

Leadership

• Contribute to the leadership of the Association through active participation in leadership meetings.
• Lead, motivate, develop, and coach the team to achieve excellence in delivery and to ensure the right level of skills, knowledge, and engagement are maintained across the Member Services business area.
• Promote and personally role-model a positive and inclusive culture of support, high performance, and continuous improvement, where all members of the team can contribute and thrive.

Operational management

• Review operational processes and administration to ensure these are streamlined and automated where possible to drive operational efficiency.

Person Specification

• Proven experience of strategic leadership in a membership function within a Trade Association or membership organisation.
• Strong commercial and financial acumen.
• Demonstrable experience of developing new value-add member services/initiatives and appropriate pricing models.

To apply for this role of Membership Director, please send your CV.

Closing date: Sunday 2nd of March at 6.00pm

Due to the volume of applications, we are only able to contact successful applicants. Therefore, if you have not heard from us within 10 working days, please deem your application as unsuccessful on this occasion.

Membership Bespoke is acting as a recruitment business in relation to this role. Membership Bespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Membership Bespoke is the most experienced membership-focused recruitment firm in the UK, with 10+ years of experience delivering tailored permanent, temporary, interim, and Executive Search recruitment solutions to Trade Associations, Regulatory Bodies, Political Parties, and Professional Bodies.