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Digital Marketing Manager | Coventry | Full Time, Hybrid (2 days IO) | 45,000 - 50,000 | 36 days holidays (inclusive of bank holidays)
Gleeson Recruitment Group are pleased to be representing the recruitment of a Digital Marketing Manager for our client in the B2B hair and beauty sector.
We're looking for an SEO and PPC expert to drive growth marketing strategies. You will develop and execute SEO, PPC, and paid media campaigns to maximise website visibility and increase targeted traffic.
Reporting to: Head of Digital Marketing
Responsible for: Senior Digital Content Coordinator and Digital Content Coordinator
Key Responsibilities
- Develop and implement SEO and PPC campaigns.
- Optimise website content and structure for search rankings.
- Identify and fix technical SEO issues.
- Manage backlink-building to improve domain authority.
- Oversee paid advertising, ensuring high ROAS.
- Monitor performance using tools like SEMrush and Google Ads.
- Produce reports with insights and recommendations.
- Stay up to date with SEO and PPC trends.
- Mentor and support direct reports.
- Ensure compliance with legal and cybersecurity standards.
Required Skills & Experience
- Strong SEO knowledge and best practices.
- Expertise in managing PPC campaigns.
- Proficiency in Google Search Console, Google Ads, SEMrush, Ahrefs.
- Excellent analytical and communication skills.
- Proven success in digital marketing.
This is an exciting opportunity to lead digital growth. If you have the leadership skills and passion, we'd love to hear from you!
At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.
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