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CRM Executive | Huddersfield | Hybrid | £30,000 - £35,000 + Benefits
An exciting opportunity has arisen for a CRM Executive to join a fast-growing and dynamic brand, playing a key role in driving customer engagement, retention, and loyalty. This company is investing heavily in its customer experience strategy, leveraging CRM, automation, and data-driven marketing to create meaningful customer interactions.
As a CRM Executive, you will be responsible for managing and optimising multi-channel campaigns, ensuring customers stay engaged throughout their lifecycle. Working closely with marketing, data, and product teams, you will refine customer journeys, enhance segmentation strategies, and contribute to innovative CRM initiatives.
Key Responsibilities:- Develop and execute targeted CRM campaigns across email, SMS, and other direct marketing channels
- Manage the CRM calendar, ensuring timely and relevant customer communications
- Build automated customer journeys, optimising engagement, retention, and reactivation strategies
- Collaborate with internal teams to create compelling content and promotions
- Leverage customer insights and behavioural data to enhance segmentation and personalisation
- Monitor and analyse campaign performance, reporting on key metrics such as engagement, conversion, and ROI
- Stay up to date with CRM trends, tools, and best practices to drive continuous improvement
- 3+ years' experience in a CRM, customer retention, or lifecycle marketing role
- Strong understanding of customer engagement strategies and CRM best practices
- Experience managing multi-channel campaigns (email, SMS, push notifications, etc.)
- Proficiency in CRM platforms and marketing automation tools
- Analytical mindset with the ability to interpret data and optimise campaigns accordingly
- A proactive, creative, and customer-focused approach to CRM strategy
- £30,000 - £35,000 per annum + benefits
- Hybrid working model with three office days per week
- The opportunity to shape and enhance CRM strategies for a growing brand
- A collaborative and supportive team environment
- Free parking and a relaxed office culture with casual dress
If you're a CRM Executive looking for an exciting new challenge in a forward-thinking company, apply now with your most up-to-date CV!
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